Willemien Hallebeek Willemien is Content Team Lead at Yoast. She loves to create and organize content in such a way that it helps people understand SEO. If you use Yoast SEO on your website, you’re probably familiar with features like the SEO analysis or the snippet preview. You might even know that you can easily […]
Yoast SEO’s hidden features that secretly level up our SEO • Yoast Read More »
If you’re looking for a way to optimize your site for technical SEO and rank better, consider deleting your pages. I know, crazy, right? But hear me out. We all know Google can be slow to index content, especially on new websites. But occasionally, it can aggressively index anything and everything it can get its
Michiel Heijmans Michiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles is to kick-start your site optimization. So much to do! Duplicate content is much-dreaded in the world of SEO. If your content lives on multiple pages on your site, or other websites, Google might
Publishing original content to your website is, of course, critical for building your audience and boosting your SEO. The benefits of unique and original content are twofold: Original content delivers a superior user experience. Original content helps ensure that search engines aren’t forced to choose between multiple pages of yours that have the same content.
How to check for duplicate content to improve your site’s SEO Read More »
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, use a
5 link building DON’Ts you didn’t know about • Yoast Read More »
Writing content for another site as guest author or blogger can have many benefits. It could help you get more exposure, especially if you’re writing for a site that’s a lot bigger than yours. Working with other sites also gives you the opportunity to build potentially worthwhile (business) relationships and broaden your network. You might
It can happen to you: other people copy content from your site and republish it on their own site. You have gone the extra mile to write an awesome article for your website, when, all of a sudden, another website takes possession of it. It can be frustrating to see this happen, and it happens more
What if people copy content from your site? • Yoast Read More »
You’ve probably come across the term duplicate content quite a lot, but what is it? Duplicate content is content that lives in several locations — i.e., URLs. Duplicate content can harm your rankings and many people say that copious amounts of it can even lead to a penalty by Google. That’s not true, though. There
As your site grows, you’ll have more and more posts. Some of these posts are going to be about a similar topic. Even if you’ve always categorized it well, your content might be competing with itself: you’re suffering from keyword cannibalization. At the same time, some of your articles might get out of date, and
Keyword cannibalization means that you have various blog posts or articles on your site that can rank for the same search query in Google. If you optimize posts or articles for similar search queries, they’re eating away each other’s chances to rank. Here, I’ll explain why keyword cannibalism is bad for your SEO, how you
