Both brands and consumers are stories in progress – such stories not only simplify what could otherwise be complex facts; they unite everyone in a commonly recognized purpose Storytelling is as old as gathering beneath the evening skies around a campfire to listen to tales, which make people laugh, cry and even question themselves. People think […]
Whether you’re hastily booking a last-minute meal for two, or boycotting the societal conventions and watching Netflix at home, in your PJs, it’s that time of the year again! Boyfriends are panic buying 100 roses for £25 at Aldi and the card racks at Clinton’s are only getting larger. According to research from a retail
Valentine’s Day 2018 – Top Brand Marketing Campaigns Read More »
What is the price of love – £2.00 or £2.50? ‘Roses at Triple the Price’ day is approaching. But this year, particularly for heterosexual couples, Valentine’s Day will be exceptional. 2018 marks the platinum anniversary (100 years) of women receiving the right to vote in the UK. Well, at least 8.5 million women – at
Sainsbury’s gender inequality pricing malfunction Read More »
Digital branding visuals to help measure and deliver purpose What’s the point of it all? Since the dawn of humankind, people have agonized over that highly emotive question. As we steadily slip and slide towards the second decade of the 21st Century, more than ever that question is pivotal. In the sandstorm of why…how…what… when…who…
Measuring and delivering digital brand purpose and meaning Read More »
How to achieve brand management and change that drives ROI My passion is to approach brand as the most valuable asset of an organization. In working with board members around the world, I’ve learned what’s of interest to them. It’s not merely the creative aspect of brand, but much more the business administration side of
How to meet today’s marketing compliance challenges with an online BrandHub Marketing departments are bursting at the seams with opportunity. Upstream they are in overdrive producing content for niche targets, using multiple agency partners and designers. Downstream, content needs to be seamlessly distributed across a range of social, web, print and broadcast media. The challenges
White labeling your surveys will build trust when collecting data and help increase response rates Protecting your brand identity in today’s digital world is of paramount importance, especially if you are engaging with customers and asking for their feedback. Consumers are savvy and something as simple as a bona fide branded domain can build trust
What is domain branding and why is it important for customer surveys? Read More »
Use brand stories to connect with your customers Story telling isn’t limited to novels or tucking kids into bed at night. In this age of short attention spans and masses of information being available, it’s incredibly difficult to capture someone’s attention and even more difficult to be memorable and encourage someone to spend more time
5 steps to writing brand stories that build emotional connections Read More »
Brands need to be authentic and put the customer at the heart of the story For more than a century, Sacramento was defined by its history as a Gold Rush town. The mystique of rugged, enterprising gold miners drew tourists from around the country hoping to catch a glimpse of the Wild West. This was
What One City’s Identity Crisis Can Teach You About Storytelling Read More »
If you read a piece of your company’s content out loud at a conference – with no introduction, and no attribution ‒ would the audience recognize it as yours? That’s the ultimate test of a brand “voice.” The conference challenge might be a bit unrealistic, but it’s still a worthy goal. Everything you publish should
