Brand Storytelling

9 Epic Resources for Students of Brand Storytelling

9 Epic Resources for Students of Brand Storytelling In truth, even though I only had 24 hours to prepare, I was delighted when one of the panelists at Social Shake-Up canceled. Suddenly I had the opportunity to share my disdain for what passes as brand storytelling and put some of my years of research on …

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Creating story-driven marketing messages: Interview with Bart Visser

“Brands have realized they need to create a compelling narrative that excites, surprises and inspires consumers, potentially through ‘immersive’ experiences” Bart Visser, Director of Brand Marketing Spark Networks SE In preparation for the Brand Marketing Summit Europe, we are continuing with our interview series. Our previous interview featured Michal Szaniecki, Managing Director SEAT and CUPRA, …

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3 ways to make branded content and influencer marketing work together

When influencer marketing and branded content work together, both sides benefit in the end Influencer marketing and branded content: They’re useful tools on their own, but they are far more effective within a strategy that treats them as complementary pieces of a stronger whole. Unfortunately, advocates for influencer marketing and branded content tend to see one another as …

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Increase your lead quality through story-based social posts

Storytelling helps form connections and captivate your audience, making them an effective part of your social media strategy Who doesn’t love a good story? Whether it’s as toddlers, captivated by Maurice Sendak’s Wild Things book, or as adults watching our favorite movie, we love to get to know the characters, see how the story plays …

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How to ace your content marketing game with storytelling

Stories extremely effective at building trust. This is why businesses are using influencer marketing Stories are a great way of appealing to and connecting with people. They’re extremely effective at building trust. Think about every time you consider customer reviews before buying a product – the stories of real people and their experiences are what truly encourages …

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Design mistakes that can cost your branding

If your brand logo or brand message is not connecting with your ideal consumers, the chance of brand recall in the future are slim Branding is equivalent to telling a story, a story that resonates with your ideal buyers. Visuals form the core of this storytelling. In other words, visual branding is the first step …

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Valentine’s Day 2018 – Top Brand Marketing Campaigns

Whether you’re hastily booking a last-minute meal for two, or boycotting the societal conventions and watching Netflix at home, in your PJs, it’s that time of the year again! Boyfriends are panic buying 100 roses for £25 at Aldi and the card racks at Clinton’s are only getting larger. According to research from a retail …

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Is Your Video Storytelling Strategy Derailing Your Brand?

Is Your Video Storytelling Strategy Derailing Your Brand? A recent poll found that 51.9% of marketers rank video as the number one medium to obtain a high ROI. Video marketing has taken off in recent years and storytelling is one of the best ways to convey your message. Some of the world’s biggest brands are …

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Brand Stortytelling: Reaching Your Audience on a Personal Level

Brand Stortytelling: Reaching Your Audience on a Personal Level When the phone rang on October 18, 1998, two guys were in their basement wondering how to tell the homeowner that his Eisenhower-era furnace was beyond repair. As he contemplated their predicament and watched his kindergartner, Grace, play with a friend, Chris Bohjalian answered the call …

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Building a story for your content marketing strategy

Case studies on global brands and how they’ve created a story to support their content marketing strategies According to a recent CMI survey, just 37% of B2B marketers and 40% of B2C marketers have a written content marketing plan in place. At the same time, content marketing continues to become more mainstream as a recognized channel …

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5 steps to writing brand stories that build emotional connections

Use brand stories to connect with your customers Story telling isn’t limited to novels or tucking kids into bed at night. In this age of short attention spans and masses of information being available, it’s incredibly difficult to capture someone’s attention and even more difficult to be memorable and encourage someone to spend more time …

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