9 Epic Resources for Students of Brand StorytellingIn truth, even though I only had 24 hours to prepare, I was delighted when one of the panelists Read More
Brand Storytelling
"Brands have realized they need to create a compelling narrative that excites, surprises and inspires consumers, potentially through 'immersive' experiences" Bart Visser, Director of Brand Marketing Read More
When influencer marketing and branded content work together, both sides benefit in the end Influencer marketing and branded content: They’re useful tools on their own, but Read More
Storytelling helps form connections and captivate your audience, making them an effective part of your social media strategy Who doesn’t love a good story? Whether it’s Read More
Stories extremely effective at building trust. This is why businesses are using influencer marketing Stories are a great way of appealing to and connecting with people. They’re extremely Read More
If your brand logo or brand message is not connecting with your ideal consumers, the chance of brand recall in the future are slim Branding is Read More
Whether you’re hastily booking a last-minute meal for two, or boycotting the societal conventions and watching Netflix at home, in your PJs, it’s that time of Read More
Is Your Video Storytelling Strategy Derailing Your Brand?A recent poll found that 51.9% of marketers rank video as the number one medium to obtain a high Read More
Brand Stortytelling: Reaching Your Audience on a Personal LevelWhen the phone rang on October 18, 1998, two guys were in their basement wondering how to tell Read More
Case studies on global brands and how they've created a story to support their content marketing strategies According to a recent CMI survey, just 37% of B2B Read More