Everyone’s on social media. The number of social media users worldwide is 3.484 billion, up 9% year over year. And to put that into perspective, the world population is 7.7 billion. According to Brandwatch: Facebook boasts a whopping 2.375 billion daily users YouTube has 1.9 billion users Instagram has one billion users LinkedIn has 610 million […]
Are you stuck in a rut with your brand, feeling like the name, logo or website you’ve designed don’t really fit the products you’re selling or the audience you’re targeting? If so, it could be time for a rebrand — two words that often spark fear in any business owner. A business rebrand means overhauling
When Should You Rebrand Your Business? (Plus 5 Examples!) Read More »
Digital marketing as a startup can feel a lot like shouting into the wind. You have a lot of important things to say, but they get drowned out by the noise. And there’s a lot of noise online. Being a “nobody” in the industry may seem like an insurmountable hurdle to marketing, but it’s actually
How to Market Your Startup When No One Knows Who You Are Read More »
Are you able to measure the success of your search and display campaigns, but have a hard time quantifying the impact in-stream YouTube ads have on your overall marketing strategy? If you are running YouTube ads to generate awareness, do you know if your ads are actually improving brand awareness, consideration and/or purchase intent? Do
Measuring YouTube Success with Brand Lift Study 2.0 Read More »
Marketing is about face-time – and in our increasingly fast-paced world, it’s getting harder and harder to be seen and remembered by customers and clients. Being available online is essential, especially in places where new people see you every day. If you’re thinking about how to market your business online, here are 13 ways to
Zazzle Media has released their annual State of Content Marketing 2019 survey, which found that less than one in ten marketers (9%) will be focusing on Digital PR in 2019. Despite this, over three quarters (76%) state that brand awareness is a key performance indicator for them. Not only this, but 25% of content marketers
Survey: Less than 10% of marketers to focus on Digital PR in 2019 Read More »
Social listening is a tactic that’s not unheard of. Quite a number of brands use it these days and even more consider trying it out in the near future. However, for many, the step-by-step process of social listening remains unclear. This article aims to answer the most burning questions about social listening: What is a
Social listening 101: Six crucial keywords to track Read More »
Though it is only eight years old, Instagram has set many popularity records for social media. Within three months of its launch, it had reached the magic figure of 1 million downloads, becoming the fastest social media platform to reach that figure. In under two years, it had reached 25 million users and by June
YouTube, the most popular website for videos in the world, sees over 1.8 billion logged-in users every month. It is only natural that marketers are inclined to explore the immense potential of YouTube as an advertising tool: However, with more than 400 hours of video being uploaded to YouTube every minute, making your content stand out
How to Work with YouTube Influencers to Grow Your Business Read More »
Influencer marketing is helping big brands reach out to more people and it’s helping small businesses scale bigger by giving them more publicity. And the best part is that it provides better ROI than other marketing methods. >>Scroll down to see infographic.<< A study on influencer marketing showed that it can give 11x more ROI
All You Need to Know About the ROI of Influencer Marketing [infographic] Read More »
