brand awareness

8 Social Media Success Stories to Inspire You

Everyone’s on social media. The number of social media users worldwide is 3.484 billion, up 9% year over year. And to put that into perspective, the world population is 7.7 billion. According to Brandwatch: Facebook boasts a whopping 2.375 billion daily users YouTube has 1.9 billion users Instagram has one billion users LinkedIn has 610 million …

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How to Market Your Startup When No One Knows Who You Are

Digital marketing as a startup can feel a lot like shouting into the wind. You have a lot of important things to say, but they get drowned out by the noise. And there’s a lot of noise online. Being a “nobody” in the industry may seem like an insurmountable hurdle to marketing, but it’s actually …

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Measuring YouTube Success with Brand Lift Study 2.0

Are you able to measure the success of your search and display campaigns, but have a hard time quantifying the impact in-stream YouTube ads have on your overall marketing strategy? If you are running YouTube ads to generate awareness, do you know if your ads are actually improving brand awareness, consideration and/or purchase intent? Do …

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13 Ways to Market Your Business Online

Marketing is about face-time – and in our increasingly fast-paced world, it’s getting harder and harder to be seen and remembered by customers and clients. Being available online is essential, especially in places where new people see you every day. If you’re thinking about how to market your business online, here are 13 ways to …

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Survey: Less than 10% of marketers to focus on Digital PR in 2019

Zazzle Media has released their annual State of Content Marketing 2019 survey, which found that less than one in ten marketers (9%) will be focusing on Digital PR in 2019. Despite this, over three quarters (76%) state that brand awareness is a key performance indicator for them. Not only this, but 25% of content marketers …

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