Brand Marketing

Aligning Creative Output and Performance Metrics

Measuring and optimizing creative work drives performance and business impact. Here’s how to figure creativity into your overall measurement strategy. Creativity is an essential driver of marketing performance. Marketers that focus on creativity deliver stronger business results than those who fail to understand its correlation to campaign KPIs. To be sure, there’s a ton of …

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5 Ways Retail Brands Can Amp Up Their Marketing in 2019 – Email Marketing – SMTP services

The internet has been transforming the retail world by continuously coming up with new ways to shop. From mobile apps, micro-moments, the Amazon phenomenon, to social shopping, and so on. The retail industry has gone through a lot of changes over the past two decades. And it’s showing no signs of slowing down. In fact, …

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Build Key Relationships with this B2B Podcast Strategy

Do you have your own B2B podcast or are considering starting one in 2019? Are you wondering how you’ll generate a return on that investment? One B2B podcast strategy is to invite guests onto to the show that may one day be customers, key industry influencers or other strategic partners. On the Rethink Marketing podcast, …

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How to Build Brand Trust and Improve Your Lead Generation Efforts

Gaining trust with consumers continues to be one of the biggest priorities for companies, and it’s a need that is not going away any time soon. For brands that have that trust, it can lead to an abundance of opportunities. For one, the name recognition alone will help you attract more leads. And having those …

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Are influencers being paid to badmouth companies for a fee?

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What the UK’s John Lewis Christmas Adverts Can Teach Us About Tentpole Marketing

Besides the commercial and all its tear-jerking wholesomeness, the John Lewis Christmas ads have also created buzz with the soundtracks they use, which are cover songs from established hit makers. This year’s soundtrack is the Beatles classic, “Golden Slumbers,” recorded by the band Elbow. Both versions of the song usually top the record charts following …

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