Channel: Display

1plusX adds search-like keyword targeting to its DMP

Channel: Display, SEO BLOG / Good To SEO

The first commercial customer has signed up for a data management platform’s new keyword-based, “search engine-like” targeting. European ad network Goldbach Group is the first to offer keyword targeting for brands’ campaigns through the DMP 1plusX. Recently developed by the Zurich-based firm, the keyword targeting lets advertisers find the audiences they want to target online […]

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Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis Digital

Channel: Display, Search Engine Land Awards, SEM Industry, SEM Industry: Awards, SEM Industry: Community, SEM Industry: Conferences, SEO - Search Engine Optimization, SEO BLOG, SMX® - Search Marketing Expo & Conference Series, The Search Engine Land Community Corner / Good To SEO

Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis Digital Thanks to Our Sponsor Source link

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Google test surfaces user data for publishers as part of new Insights Engine Project

Channel: Display, Google, Google: DoubleClick, SEO & SEM Tools, SEO BLOG / Good To SEO

Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love relationship. In an event for publishers hosted at the Google offices in Chicago Tuesday, executives laid out several new initiatives aimed at extending a helping hand to publishers across multiple aspects of their businesses. “This is

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Here’s why you need to look at the ads on your site

All Things SEO Column, Channel: Display, SEO BLOG / Good To SEO

Well, it’s official. Google doesn’t like overly intrusive ads like pop-ups on websites. This sounds counterintuitive, doesn’t it? After all, Google makes its money from advertising. However, as a search engine, Google’s number one priority is to make a searcher’s experience a positive one. And, just as Google put sites with mobile interstitials on the

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