Metrics are key to finding out how your website is performing. Without knowing where you stand, you can’t further optimize your website SEO. Metrics are quantitative measurements tracking different events on your website. There are many metrics in Google Analytics (more than 200), but not all will be useful to you. These metrics are calculated in two ways: overview …
Google is becoming more sophisticated and SEO is changing faster than ever before, so it’s crucial that SEO experts stay informed on the most important ranking factors. Keep in mind that even as Google’s ranking factors continue to change, their main goal – to serve the user – does not. This is significant because even as the …
The 7 Most Important SEO Ranking Factors in 2019 Read More »
Is your website receiving a lot of traffic but not enough leads? And, more importantly, are the leads not converting to actual sales? If you answered “yes” to the above questions, then the problem could be “quality traffic”. Read on to find out how to tell if the traffic coming to your website is of poor …
How to Know if Your Website’s Traffic Quality Is Poor (And How to Fix It!) Read More »
Whether you are a business owner, marketing manager or simply just interested in the world of ecommerce, you may be familiar with how a business can approach SEO. To every person involved, the perception of SEO and its success can vary from a sophisticated technical grasp to a knowledge of the essentials. At all levels, …
The SEO metrics that really matter for your business Read More »
Bounce rate is the percentage of site visitors that land on your website and leave before viewing a second page. You can easily determine your website’s bounce rate by setting up Google Analytics. Now, if you’re thinking this isn’t such a big deal and that as long as they visit your website, irrespective of how long …
Five ways to improve your website’s bounce rate (and why you should) Read More »
Whenever most of us think about chatbots, we usually view them as a helpful tool for managing customer support. However, in the past year, we’ve been witnessing the evolution of the humble chatbot from merely being a customer support tool to being touted as the next big thing in business. The reason for this is quite …
13 Messages Your Chatbot Should Be Saying to Prospects Read More »
We all know Google Analytics is a powerful tool for serving up actionable data. And one of the quickest ways to get that data is to be clear about what all those terms mean. What does bounce rate mean and is it connected in anyway to exit rate? And how about sessions and page views? …
UPDATED! One of our most popular posts for the past few years, this ultimate guide to SEO techniques that grow rankings has been updated to get you ready for a successful 2019! In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is, that you might not even know it. …
Effective SEO Techniques that Work in 2019 & Beyond Read More »
One of the first questions people ask me when we start a new content marketing strategy together is: “How long will it take to see results?” The answer isn’t always want they want, because content marketing is a marathon, not a sprint. In the vast majority of cases, you’ll see results start to trickle in …
How to Actually Track Your Content Marketing Success Read More »
We all want to rank on page one of the SERPs for our keywords, and as close to position one as possible. However, doing so requires that your website not only be the best resource for the search term, but for the search engines to recognize it as the best. So how do you do …
What Are the Biggest Website Mistakes that Are Lowering My SEO Ranking? Read More »
The Ultimate Guide to Conversion Rate Optimization Published 08/20/2018 by Jayson DeMers | 0 Comments I’ve written several guides on various elements of online marketing, helping businesses plan their strategies, and execute different elements of an ongoing campaign. But so far, most of my work has focused on generating new traffic for a site or …
It comes as no surprise that humans have terribly short attention spans. In fact, a study by Microsoft put a number on it: 8 seconds – less than the attention span of a goldfish. The implications for online marketing are huge. In a noisy and highly competitive online space, you either grab a visitor’s attention …
