PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode Robert ponders whether we can – and should – try to keep up […]
Amazon, Facebook, and Google All Launch New Content Plays Read More »
Editor’s note: Monica Norton is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the blog before the winner is announced at Content Marketing World this September. Many brands struggle to stay out of the spotlight in their content. They begin with good intentions to
Zendesk Shares How to Create a Successful Brand Publication Read More »
Information overload. Multiple decision-makers. Service of diverse industries. Ubiquity of thought leaders and experts. Industry or governmental regulations. Those are just some of the pervasive challenges encountered by professional services marketers. Though you may be daunted, you still must clear these hurdles to reach your audience with content that will help them and set your
How to Succeed as a Professional Services Marketer Read More »
Last year, I bought my first new car, and I couldn’t be happier with it. I love how it looks, how it drives, and how seldom I need to fill it with gas. I also love how comfortable and well entertained it keeps me – even on lengthy trips (i.e., every trip, given the traffic
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode Robert ponders how to decide whether to zig or zag. On the news
We’re calling it: The debate over quantity vs. quality is over. Quality wins. But what does quality content really mean? How do marketers guarantee that they are creating something that is high quality? We asked the experts presenting at Content Marketing World 2017 how they define and achieve quality content. I appreciate the simplicity of the
35+ Experts Tell You How to Create Quality Content Read More »
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode Robert ponders how we can illuminate our paths forward in the face of
Editor’s note: Paolo Mottola is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the blog before the winner is announced at Content Marketing World this September. With Mark Zuckerberg recently identifying video as a “mega trend” with the same game-changing potential as mobile, the
How REI is Unlocking the Power of Long-Form Video Read More »
When it comes to excellence in content marketing, there are many things to consider – audience, intent, format, design, ROI, and more. We are excited to showcase excellence across these content characteristics from the winners and finalists in the 2017 Content Marketing Awards, which were just announced today. With over 1,100 entries across 93 categories,
Quick quiz: When was the last time you hit your local multiplex to catch a new flick, cheered as your favorite team took the field, or just vegged out on the couch binge-watching a show on Netflix or Hulu. If it takes you longer than a few seconds to come up with your answer, you
