PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode Robert ponders how to know when it’s time to end a good thing. […]
Marketers, Not Publishers, Will Win With Long-Form Content Read More »
Jeff Julian got his start in video at the ripe old age of 12. Video was a creative outlet for him during a challenging time … middle school. “When I was in middle school, I went from an average size kid to a big kid,” Jeff explains. “I got picked on quite a bit. Playing
Marketers Must Pick Up the Video Camera – Here’s How Read More »
Let’s say your organization has the best content in your industry. Prospective customers go to your site, enter their questions in your search box, navigate through a few clicks, and – voilà – they get instant answers to their questions. Excellent. For today. But are you ready for tomorrow, when your competitors lure those customers
When it comes to innovative content marketing and customer service, let’s just say the financial services industry hasn’t taken a leading position. Yet as customer relationships evolve from in-person transactions to omnichannel engagement, consumer-facing banks and insurance companies have realized it’s time to step up their game. Why the lag? “One of the primary drivers
How to Step Up Your Financial Services Content Game Read More »
Do you remember where you were on July 11, 2017 – a seemingly random Tuesday in the middle of summer? If I were to venture a guess, I would say there’s a good chance you spent at least part of your day taking advantage of retail giant Amazon’s one-day shopping extravaganza, Prime Day. According to
Hey, marketers! Do you ignore your organization’s most important audience? Probably, says consultant and author Carla Johnson. Chances are, you and your team put all your brand-building energy into external messages. But who are any company’s biggest brand builders? Who, in fact, turn (or don’t turn) your marketing promises into truth? The people on the
3 Content Things to Do for Employee Brand Ambassadors Read More »
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode Robert ponders how to invest in personal reflection. In our new-look episode, we
As a marketer, you want to provide the most usable – and most reusable – content possible, saving your team time as you increase the value your audience gets from your assets. But how do you do that? Here’s one way: Chunk it. In other words, create your content in chunks – think of them
Want Content That’s More Usable & Reusable? Chunk It Read More »
Doesn’t it seem like attention is getting a lot of, well, attention? Every day you see new strategies to increase the attention we receive from our audiences and buyers. You have “attention marketing,” a term describing a business model built around the hyper growth of social media. There is the “attention economy,” which elevates the
The Democratization of Distrust Is Our Biggest Opportunity Read More »
The concept of content marketing has been around for hundreds of years (see this example from 1672), and the discipline has gained incredible popularity since 2007, according to Google Trends. But, when we recently launched a new e-book that answers common content marketing questions, we learned that many of our readers are just getting started.
