Visual Content and Design

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3 Graphic Design Tips for Non-Designers

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design. It’s time for a …

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If You Aren’t Using Website Videos, You’re Missing These 3 Benefits

Video options abound, particularly given its growing influence on content marketing success. If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. You need to create videos for your website. To make that pitch to your brand’s executives, read on and grab some stats to support your …

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How to Get Content Marketing Right in E-Commerce

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. A lot of the rules change when you move to the B2C sector, and still more change when you talk about businesses operating on the online marketplace. …

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How to Use Documentary Filmmaking Techniques to Craft Memorable Content

“Those who tell the stories rule the world.” – Hopi Native American proverb (apocryphal) When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.” Across the industry, this latest update …

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Want More Productivity? Make Your Strategy Visual

Part of keeping people productive is ensuring that deadlines are set, but it’s not enough to simply state due dates. Employees need a constant and visual reminder of what needs to be accomplished and when it needs to be done. You’ve probably heard it, but many studies prove visual cues can greatly increase the likelihood of …

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A Critical Skill for Modern Marketers

A decade ago a friend bought me a copy of Edward Tufte’s iconic book Beautiful Evidence. The professor emeritus of political science, statistics, and computer science at Yale University has spent his career teaching others how to turn information and data into elegantly crafted drawings and graphics – and even more, doing so in a …

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