Israeli-American psychologist Daniel Kahneman is an expert in the psychology of judgment and decision, and his research has challenged assumptions of human rationality as a driver in economic decision-making. He has said, “Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else […]
How to Get Your Content Published on Forbes and Huffington Post Read More »
Paid media may be one of the most misunderstood types of media in the PESO model. While earned, shared, and owned content have become an integral and respected part of today’s content strategy, paid content still has a bit of the aura of a shyster. Modern media, however, has transformed paid content from an underhanded
When it comes to growing organic traffic, many of us default to just producing more and more blog posts. We think that if we produce enough blog posts, traffic should go up automatically. And it’s true… for the most part. The data supports it. According to HubSpot, your organic traffic could grow exponentially if you
How We Doubled Our Traffic (Without Writing Any New Blog Posts!) Read More »
Long gone are the days of brands having complete control of the narrative around their products and services. Thanks to the social media revolution, we’ve entered a user-generated content future where consumers are seeking out the opinions of like-minded people to establish whether your brand has the social proof they’re looking for. According to a
Why You Should Be Using Your Content to Build Social Proof Read More »
Starting a company blog not only creates a new channel to let potential clients know you exist, but it offers a way to show off your expertise in your field. This can be a huge advantage, especially for startups or smaller firms. A steady flow of good information that goes out to the public can
7 Tips for Starting a Company Blog That Brings Results Read More »
By 2019, Cisco predicts that internet traffic from videos will make up 80% of all internet traffic worldwide. Thanks to the mass adoption of high-speed internet and in particular, mobile internet, a video is now the most powerful content marketing tool we have at our disposal. With compelling visuals and rich sounds, brands can use
5 Brands That Prove Live Video Is The Future of Content Marketing Read More »
Using the right language and long-tail search terms in your content is critical for SEO purposes, but are you paying enough attention to the visual aspects? Your readers want to engage with content that’s not only informative, but also aesthetically pleasing. Social media has changed content marketing in many ways. One of the more significant
Give Your Content a Visual Boost: 4 Tips to Designing More Visually Appealing Content Read More »
Pinterest is helping smaller advertisers develop creative for its platform by launching a self-serve interface allowing them to find creatives to produce branded content for Promoted Pin campaigns. Once that Pinterest-identified influencer is hired by the brand and the content is produced, it can be used as advertising creative on the social network/visual search engine.
Pinterest opens self-serve version of Pin Collective branded-content program Read More »
Search engines such as Google are seen as black boxes that hand out page one search rankings for websites and blogs based upon secret and mysterious calculations. In essence that is true. Hundreds of scientists and mathematicians are constantly working in quiet rooms to increase the artificial intelligence of its search engine. Some search engine optimisation experts have used
Content that goes unshared is like a commercial that no one sees. It’s had time, money and energy invested into it. It’s even got an agenda; a product to push. But no one sees it. Therefore it might as well not exist. So how do you ensure your content doesn’t sink into the depths of
Why No One Is Sharing Your Content (And How To Solve The Problem) Read More »
