Pinterest: Business Use & Advertising

Quora, Pinterest ads pixel integrations now available in Google Tag Manager

A-Post to MarTech Today, Channel: Social Media Marketing, Pinterest, Pinterest: Business Use & Advertising, quora, Retargeting & Remarketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Quora’s Google Tag Manager integration. Pinterest and Quora are now approved Google Tag Manager vendors, making it easy for marketers to manage their Pinterest and Quora Pixels via Google’s platform. Why we should care The native integrations for Quora and Pinterest makes it much easier to set up those pixels in Google Tag Manager (GTM) […]

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Pinterest introduces new conversion features for Promoted Pins and Videos

Channel: Social Media Marketing, Pinterest, Pinterest: Business Use & Advertising, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Pinterest launched two new conversion tools for advertisers on Thursday, offering conversion optimization for Promoted Pin campaigns and a new conversion goals feature for Promoted Videos. Both are available to any brand with a Pinterest business account. Conversion optimization for Promoted Pins. Before now, Promoted Pin campaigns were optimized only for clicks. But now, with

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Pinterest makes Shopping Ads self-serve, launches new Catalogs feature

Channel: Social Media Marketing, E-Commerce, Pinterest, Pinterest: Business Use & Advertising, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Pinterest Catalogs dashboard for retailers. Pinterest announced a new way to showcase products with the launch of Catalogs Monday. The feature that allows brands to upload multiple product images, organize the products by category and turn the images into dynamic Product Pins. The company is also finally making Shopping Ads available via Ads Manager so

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Social media 2018 put the spotlight on data, video, Stories

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Marketing, Google: YouTube, LinkedIn, Pinterest, Pinterest: Business Issues, Pinterest: Business Use & Advertising, Snapchat, Social media marketing, Social Media Marketing: Advertising, twitter / Good To SEO

After suspending Cambridge Analytica from its platform in March, Facebook’s data management issues remained the lead social media news story throughout 2018. The company’s constant stream of user privacy challenges left little space for other social platforms to make waves — but, some still managed. Twitter put its focus on election integrity and performed a

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Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy

Channel: Social Media Marketing, E-Commerce, Pinterest, Pinterest: Business Use & Advertising, Social media marketing / Good To SEO

Pinterest is giving a handful of brands special gift-finding tools to help with their holiday strategies on the platform. Macy’s, Lowe’s and Kohl’s have all launched Pinterest “gift globes,” and the company partnered with Etsy to develop “The Etsy Gift Guide” — all tools designed to deliver a personalized shopping experience. Retailer Gift Globes. Pinterest

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Pinterest’s new Promoted Carousel ads will display up to 5 swipable images in a single ad

Channel: Social Media Marketing, Pinterest, Pinterest: Business Use & Advertising, Social media marketing / Good To SEO

A Promoted Carousel ad for Cheerios. Pinterest rolled out a new ad format on Thursday, introducing Promoted Carousel ads that allow brands to include up to five images. Why marketers should care Very similar to Facebook’s carousel ads, advertisers can include a distinct title, information and landing page for each product image included in

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Small businesses more likely to shift ad budgets from search, display, paid social to Amazon

Amazon, Amazon: Amazon Advertising, Channel: Retail, E-Commerce, Facebook: Advertising, Google: Display Advertising, paid search, Pinterest, Pinterest: Business Use & Advertising, Snapchat, Twitter: Advertising / Good To SEO

Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the e-commerce platform. A survey of nearly 700 digital marketers conducted by Third Door Media, the parent company of Marketing Land, found that 80 percent of those currently advertising on the e-commerce platform plan to

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Pinterest expected to hit $1 billion ad revenue by 2020

Channel: Social Media Marketing, Pinterest, Pinterest: Business Use & Advertising, Pinterest: Statistics, Statistics, Statistics: Market Share, Statistics: Online Advertising / Good To SEO

Pinterest’s ad revenues are on target to reach $553.3 billion this year and to top $1 billion in 2020, according to new data from digital research firm eMarketer. Ramping up ahead of expected IPO. Bucking the approach of most other social networks, Pinterest has taken a deliberate path to monetizing it audience through advertising. However,

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Pinterest gives SMBs access to Shop the Look Pins, a free product-tagging tool for organic Pins

Pinterest, Pinterest: Business Use & Advertising, Pinterest: Rich Pins, Social media marketing / Good To SEO

Pinterest Shop the Look Pins are now available to SMBs and influencers. Pinterest is making Shop the Look Pins, a free product-tagging tool for fashion and home decor Pins, available to anyone with a business account. Why marketers should care Shop the Look Pins allow businesses to tag products within organic Pins. The tags appear

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Pinterest opens up wide-format Promoted Videos to all advertisers

Channel: Social Media Marketing, Pinterest, Pinterest: Business Use & Advertising, Pinterest: Mobile, video / Good To SEO

Pinterest is rolling out wide-format Promoted Videos to all advertisers via its self-serve Ads Manager tool. The ad units are four times bigger than standard-sized videos on the app, spanning across Pinterest’s two-column grid, and are available in both 16:9 and 1:1 aspect ratios. In May, the company launched a beta test of the max-width

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