Content marketing has become the secret weapon in a successful marketing strategy, with brands using different types of content to add value and grab their audience’s attention. It has become more important than ever to market with intent, using content and SEO to raise awareness, engage and convert. Conversion, in particular, is one of the biggest challenges […]
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Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information helps guide your content creation efforts, and land a position at the top of search results. What many marketers don’t realize, is that the keywords that work for SEO and PPC
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Ignorance is bliss. The beginner strikes out and doesn’t see the dangers ahead. The novice driven by passionate curiosity doesn’t see the complexity of the task of mastery. It is just seen as an exciting adventure. But as they dive into the the complex ecosystem of subjects, technologies and thought bubbles that sat in and around the core,
The One Skill That You Need Need To Master in Content Marketing Read More »
Some products or services need more than just a fancy landing page to get people to sign on the dotted line. Customers need to be educated on the benefits before they see the value. Do you have such a product or service? What if you could get your prospects to sit down with you for
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Does the idea of marketing with online video intimidate you? If so, you’d better get over your fears. Online video isn’t going away anytime soon—and whether you sell to consumers or other businesses, there’s good reason to incorporate it into your business’s marketing efforts. Not only is online video popular, it’s also influential. According to
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Among the 15 of us at Convince & Convert, we attend most of the major marketing conferences—and many of us speak at these events too. With this high level of exposure to the thought leaders and tacticians in the industry, I’m always excited when the team reports back on the topics that are on attendees’
What’s Next in Content Marketing? 3 Key Takeaways from Content Marketing World Read More »
So you’ve got a thing for writing… Is it just for pleasure, or do you want to make a living out of it? Perhaps you have tried to make money blogging or writing before, and you get stuck with an ineffective strategy. Or you just run out of job opportunities and are continually chasing that
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By Anna May Trogstad An effective website content audit should be done annually and if executed well it can deliver invaluable insights into your content marketing strategy. A recent study shows that 52% of B2B marketers attribute business stagnancy to a lack of effective content marketing, and 57% believe that not enough time dedicated to
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Marketing is more competitive than ever, and that genie is not going back in the bottle no matter how hard you push. The real reason most marketing fails is that most marketing is not relevant enough. Relevancy is a value exchange. Customers and prospects are trading their attention for your information. If they refuse to
Conducting a content audit is on the list of best practices for nearly every content marketer. Yet 37 percent of content marketers never complete a content audit. A content audit helps you develop and navigate a content strategy. It enables you to allocate and analyze all of your existing content to identify what’s working and
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