Consumers trust companies less than ever before. In that maelstrom, ratings and reviews are a life raft of information. Takeaways Ratings and reviews, particularly those left on your own website, are more important than ever. New research reveals that compensating customers for reviews might not be an effective strategy. Go ahead and ask your customers for reviews […]
GM Nameplate Like many manufacturers, GM Nameplate relied on traditional marketing practices to reach its audience. Cynthia Schulte, the company’s senior marketing manager, who’s responsible for promoting the company’s ability to design and build everything from labels and display screens to electrodes and circuit boards, wanted to streamline her work and strengthen her collaboration with
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