YEC

14 Common Content Marketing Mistakes You’re Making (And What to Do Instead)

Content marketing, Marketing, marketing advice, YEC, Young Entrepreneur Council / By Good To SEO

In the digital age, content marketing has become a particularly effective way to catch the attention of potential consumers. But if you’re new to content marketing, there are some common missteps that entrepreneurs often make while creating articles and posts. To help you avoid these mistakes, we asked a panel of Young Entrepreneur Council members …

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Want to Write a Business Book? Follow These Expert Tips

Advertising & PR, Arts, Book, Content marketing, Entertainment, Marketing, Media, Publishing, YEC, Young Entpreneneur Council / By Good To SEO

Writing and publishing a book is no small feat. It requires time, dedication, and a lot of patience. Plus, beyond the excitement of seeing your name on a cover, having your own book can also establish you as an expert and leader in your field. So what should first-time authors keep in mind before they …

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Check Out These Podcasts to Keep Up With the Latest Business and Industry Trends

industry insights, Podcasts, Starting A Business, YEC, Young Entrepreneur Council, Your Career / By Good To SEO

Many entrepreneurs make a point of following the emerging trends within their industries. If you’re looking for something beyond traditional trade publications, there are a number of rich sources of information and discussions available, including industry-specific podcasts. To help you learn about some of these resources, we asked a panel of Young Entrepreneur Council members …

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15 Smart Ways to Test New Hires Before You Commit

Hiring & Firing, The Young Entrepreneur Council, trial period, YEC / By Good To SEO

Hiring a new employee is a huge commitment, especially if you’re a small to mid-sized business with a tight budget. Before you invest time, energy, and resources into a new team member, you’ll want to make absolutely certain they are truly a good fit. Implementing a trial period can be a great strategy for confirming …

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8 Practical Ways to Manage Client and Customer Expectations—And Keep Everyone Happy

customer service, managing expectations, Project Management, YEC, Young Entrepreneur Council / By Good To SEO

Keeping up with client and customer expectations can be difficult at times, especially when your relationship is growing and evolving. It can sometimes feel like you’re treading water, but there are ways to make sure you and your clients are on the same page when it comes to goals and processes. To help you, we …

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15 Ways to Effectively Communicate Company Goals With Your Employees

Company Culture, Running the Office, sharing goals, team goals, YEC, Young Entrepreneur Council / By Good To SEO

As a leader, it’s important to understand the goals and vision of your company. It’s arguably even more important to convey that information to your employees, who play a huge role in turning those goals and vision into reality. Strong lines of communication ensure everyone is on the same page, leading to greater growth for …

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16 Valuable Life Lessons You Can Learn From Entrepreneurs

advice for entrepreneurs, Life Lessons, Starting A Business, YEC, Young Entrepreneur Council, Your Career / By Good To SEO

Whether you’re faced with an obstacle or an opportunity in life or business, such moments can offer important life lessons that can help you grow. Certain business or life lessons tend to stick with you through the years, shaping your personal and professional mindset. That’s why we asked a group of Young Entrepreneur Council members to …

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Customer Appreciation: 10 Ways Businesses Can Show Their Gratitude

Customer Satisfaction, customer service, The Young Entrepreneur Council, YEC / By Good To SEO

With so many different options available for customers, it’s important to recognize and acknowledge the consumers and clients who choose to do business with you. Showing some customer appreciation not only helps people feel valued, but also engages your employees, as it strengthens the relationships between customers and your staff. There are countless ways your …

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16 Ways Entrepreneurs Can Give Back This Holiday Season

community service, Company Culture, Entrepreneur, Operations, Startup, volunteering, YEC, yec.co, Young Entrepreneur Council / By Good To SEO

You might not realize it, but your business know-how and drive is valuable to people outside your company, too. Whether you’re volunteering in a soup kitchen or mentoring students, there are plenty of ways to pay it forward. And this is the perfect time of year to do exactly that (or make a New Year’s …

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How to Stop Micromanaging Your Employees

Company Culture, Management, micromanaging, YEC, Young Entrepreneur Council, Your Career / By Good To SEO

One of the most common struggles a new leader faces is learning to delegate and let go of the “little things.” While you may feel like you need constant oversight into your team’s work, micromanaging employees damages morale and drives away your top performers. It also prevents your team from doing truly creative or innovative …

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