10 statistics and reasons why you should turn your marketing attention to baby boomers Baby boomers are born between 1946 and 1964, there are around 74.9 million baby boomers. That’s an audience of 74.9 million that need to be reached. Because of the buzz built around millennials, it has become easy to market to that generation. […]
Baby boomer marketing statistics | Smart Insights Read More »
Chart of the day: Online advertising grew 11.5% like-for-like in the first half of 2017 in Europe. €2.6 billion spend on advertising was added during the first half of the year, across search, display and classifieds/ directories. Research by IAB and IHS Markit shows marketers are increasing online advertising spending. The report focuses on advertising in
Online advertising grew over 11% in the first half of 2017 Read More »
Chart of the Day: Do you know how to convert your audience into buying customers this Cyber Monday? It seems that Cyber Monday is only thought of as the ‘little sister’ of Black Friday, but last year Cyber Monday brought in $3.45 billion in sales. So, how can you influence your audience to buy your products? What
A newly launched SaaS will be up against hefty competition and numerous potential customers who have seen it all before. The owners and administrators of the service can get a quick leg up by following a few tried and true SaaS growth strategies. Compare your strategy against the checklist below, and you’ll be better prepared
The new SaaS Marketing Checklist you need to follow Read More »
30 key statistics from 2017 to inform your marketing strategy in 2018 when targeting millennials Millenials have become a bit of a buzz word over the past few years, but do you truly know how to reach this generation? Millenials were born in the early 1980’s to early 2000’s. Currently, this generation has a global population
Statistics every marketer should know about Millennials in 2017 Read More »
Chart of the day: Pound for pound, TV advertising provides the biggest return According to an independent study commisioned by Thinkbox and conducted by Ebiquity and Gain theory, Television advertising provides the biggest return on investment compared to other forms of advertising. TV ads created 71% of advertising generated profits, whilst online display only created
Which form of advertising gives the biggest ROI? Read More »
Chart of the Day: How many in business simply see digital as equalling IT Helping businesses create and implement digital marketing strategies is one of our main aims at Smart Insights. While it’s straightforward for us as marketers to define digital marketing strategy in terms of different digital communications to support goals of increasing online leads
How to hire an amazing editor and save your brand from embarrassing gaffes and find your content groove In today’s fast-moving world of internet publishing, speed often wins over accuracy. While it may seem we’re all getting more lenient with typos, misspellings, and obvious grammatical mistakes, the truth is that our mistakes are still noticed.
Digital strategy management – why you need an editor for your content Read More »
What can we expect from the wearables market in 2018? These are the top wearable statistics to inform your 2018 technology and media innovations strategy The wearable technology market is a hot topic of discussion among many marketers. But it still feels unclear for some brands how they can adapt their marketing strategy to this new trend. According
Chart of the day: New research reveals that bloggers are getting results across a few metrics, whilst most are blogging less often than daily Over 1000 bloggers took part in a survey for Andy Crestodina of Orbit Media, they were asked a range of questions about how often they blog, the types of media they
