December 15th, 2017 Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle for supplementing your industry knowledge. Every week, I’ll be sharing with you some of the best marketing podcasts around, spanning the whole marketing landscape. Whether you’re new […]
Recommended Marketing Podcasts: Week of December 11 Read More »
Have you ever had this feeling you’ve mastered something? You know the topic perfectly. You’re an expert, a wizard. And then, suddenly, you realize you were wrong. Someone mentions something about that topic that makes you realise you knew only a little. That’s exactly what happened for me with Mention. I’ve been one of Mention’s
How to Improve Your SEO With Mention: a Step-by-Step Guide Read More »
Some companies and marketers might still be wary about influencer marketing, but there’s no denying it’s one of the most powerful marketing tactics today. The power of influence marketing stems from consumers’ eroding trust in brands. These days, the majority believe and rely on word-of-mouth reviews and recommendations. One Nielsen study revealed that this type of
How Much Should You Pay a Social Media Influencer to Promote Your Brand? Read More »
It’s that time of year when predictions and suggestions are made for the new year. Forbes made a list of the digital skills they see as the most important and TEKSystems polled 250 CMOs to find out what they’re looking for in 2018. Distilling all this data down into one list, here are my picks:
When it comes to marketing, nothing is too much. If you’ve ever set up a marketing strategy involving specifically targeted campaigns, you already know how important it is to be thorough and never miss a chance to reach your targeted audience. There are many ways to deliver your message to your customers, starting with distributing
How to Create Viral Content: Tips from Micro-Influencers Read More »
December 12th, 2017 E-commerce has always been a rapidly changing industry, and it’s never been more vital that we heed those changes. Four studies, in particular, stand out for their useful insight into where to take things from here. One benchmarking study tells us how our e-commerce sites stack up against the rest of the industry,
4 Studies That Show How E-Commerce Changed in 2017 Read More »
In 2017, brands spent over $1 billion dollars on influencer marketing on Instagram alone – that number will continue to soar in 2018. Why should businesses care? It’s no longer just another social media marketing fad. In fact, it’s currently considered the best-for-ROI and fastest-growing online acquisition channel. According to Forbes, influencer marketing has proven to be the
5 Influencer Marketing Trends You Need to Know for 2018 Read More »
Marketing is not an easy task in a fiercely competitive world. Digital agencies and marketers seek new ways to reach their audience, and most importantly, to leave a lasting impression. One of these techniques – maybe even a “marketing hack” – is known as generational marketing. You divide your target audience into several age groups,
December 8th, 2017 Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle for supplementing your industry knowledge. Every week, I’ll be sharing with you some of the best marketing podcasts around, spanning the whole marketing landscape. Whether you’re new
Recommended Marketing Podcasts: Week of December 4 Read More »
Undoubtedly, Instagram is one of the main superpowers among its rival social networks like LinkedIn, Twitter and even IG’s own parent company, Facebook. As of April 2017, Instagram has 700 million monthly active users. If we put this in perspective, it’s more than twice as many active monthly users of Twitter, and three times as
