Willemien Hallebeek Willemien is Content Team Lead at Yoast. She loves to create and organize content in such a way that it helps people understand SEO. Link building is an essential aspect of SEO. You can write the perfect post, but if search engines can’t follow at least one link to it, it will most […]
Willemien Hallebeek Willemien is Content Team Lead at Yoast. She loves to create and organize content in such a way that it helps people understand SEO. An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference
What’s technical SEO? 8 technical aspects everyone should know • Yoast Read More »
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. You might have heard about structured data, Schema.org, and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And
What is structured data? • SEO for beginners • Yoast Read More »
Iris Guelen Iris Guelen is a Junior Web Editor at Yoast. She writes and optimizes blog posts and works on the Yoast newsletter. You’ve probably heard that doing keyword research is an essential, first step in optimizing your website properly. But how about these keywords: can they only be single words or can they also
What is the difference between a keyword and a keyphrase? • Yoast Read More »
Jono Alderson Jono is a digital strategist, marketing technologist, and full stack developer. He’s into technical SEO, emerging technologies, and brand strategy. Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, and is crammed full with useful statistics. Having access to tools and data provided directly by
Meike Hendriks Meike Hendriks is a digital marketer at the Yoast SEO team. She works on SEO, SEA, and CRO to continuously improve Yoast.com. Do you have your own website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the
The beginner’s guide to Google Search Console • Yoast Read More »
Marieke van de Rakt Marieke is partner at Yoast. She runs our academy, marketing and research departments. She loves to write about content SEO and site structure. As with all writing, writing blog posts requires skill. To keep your reader interested, you should think about the structure of your piece and write appealing articles. You
10 tips for an awesome and SEO-friendly blog post • Yoast Read More »
Willemien Hallebeek Willemien is Content Team Lead at Yoast. She loves to create and organize content in such a way that it helps people understand SEO. “If you want your posts to rank, you should write about long tail keywords”. You’ve probably seen this common SEO advice before. But what do we mean by long tail
Jono Alderson Jono is a digital strategist, marketing technologist, and full stack developer. He’s into technical SEO, emerging technologies, and brand strategy. Before Google can rank your content, it needs to discover it, be permitted and able to evaluate it, and index it. If any of these processes go wrong, you might find that your pages don’t show
Why doesn’t Google index my content properly? • Yoast Read More »
You likely type dozens of queries into your favorite search engine every day. But have you ever realized the significance of all these searches? Figuring out what people are looking for on the internet is one of the key points of SEO. So, what should you know about the starting point of each online search,
