SEO basics

What’s technical SEO? 8 technical aspects everyone should know • Yoast

Willemien Hallebeek Willemien is Content Team Lead at Yoast. She loves to create and organize content in such a way that it helps people understand SEO. An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference …

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What is structured data? • SEO for beginners • Yoast

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. You might have heard about structured data, Schema.org, and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And …

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What is the difference between a keyword and a keyphrase? • Yoast

Iris Guelen Iris Guelen is a Junior Web Editor at Yoast. She writes and optimizes blog posts and works on the Yoast newsletter. You’ve probably heard that doing keyword research is an essential, first step in optimizing your website properly. But how about these keywords: can they only be single words or can they also …

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What is Google Search Console? • Yoast

Jono Alderson Jono is a digital strategist, marketing technologist, and full stack developer. He’s into technical SEO, emerging technologies, and brand strategy. Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, and is crammed full with useful statistics. Having access to tools and data provided directly by …

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