ftc guidelines

9 Influencer Marketing Trends You Can’t Ignore in 2020

Not so long ago, it was easy to overlook influencer marketing trends, but now that influencers are a vital aspect of the modern marketing machine, it would be foolish to turn a blind eye. In the past decade, we’ve gone from zero to having 93% of marketers using influencer marketing. Despite this meteoric growth, influencer marketing …

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Over 93% of Celebrity Influencers are Violating FTC Guidelines [Infographic]

Over 93% of Celebrity Influencers are Violating FTC Guidelines [Infographic] As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1 billion industry. In April 2017, the FTC sent notices to over …

Over 93% of Celebrity Influencers are Violating FTC Guidelines [Infographic] Read More »

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