Google: Search Console

Inside the new Google Search Console at SMX East

If you’re an SEO, odds are good that you live and breathe inside the Google Search Console every day. The good news is that Google is about to significantly upgrade the Search Console with an extensive redesign to better serve you. As reported by Barry Schwartz on Search Engine Land, Google’s new Search Console will: […]

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3 ways to use search query data from Google Search Console

In my last column, I covered how you can use Google’s Search Console to learn about the health of your website. Search Console has another helpful report, called Search Analytics, which gives you an overview of how your website is performing in Google’s organic (non-paid) search results — namely, it shows some of the search

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Google releases details on new beta Search Console reports

Last month, we uncovered screen shots of the beta Search Console interface being tested by Google. Today, Google announced a “sneak peek” at two of the new features or reports coming to the new beta Google Search Console. The new reports include an Index Coverage report and AMP fixing flow report. The Index Coverage report

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Google Search Analytics report now breaks down job listings & details results

Google quietly announced they have added the ability to filter by job listings to the Search Analytics report within Google Search Console. If you have job listings on your website, you can potentially now filter your Search Analytics report to see what traffic, impressions, clicks, positions and so on those listings are bringing to your

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Google Search Console average impression data change is not a bug, it is a reporting change

Google has informed us that they have updated how they measure the metrics they report in Google Search Console’s Search Analytics report specifically for search results in lower positions. Google updated the data anomalies page to say that this change started on July 14, 2017, and goes forward from there. It reads: An incremental improvement

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Did you know? Google sees JavaScript links you don’t

Most SEMs are aware by now that Google is parsing JavaScript and processing content within the DOM. We know this not only because Google has flat out told us, but also because it has been tested. We know all of this — and yet, tools which provide backlink data are only seeing classically formatted <a

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Google Search Console may have a bug with the average position metric

The Google Search Console seems to have a bug in their Search Analytics report, specifically with the average position metric. Many webmasters are claiming the average position metric in the search analytics report has taken a sharp dive since July 13. I have seen dozens of screen shots from webmasters showing proof of this decline,

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Google beta testing brand-new Google Search Console design

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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The benefit and shock of analyzing Googlebot crawl spikes via log files [Case Study]

I recently started helping a site that was negatively impacted by the May 17 algorithm update. The site had been surfing the gray area of quality for a long time, surging with some quality updates, and sometimes dropping. So I started digging in via a crawl analysis and audit of the site. Once I started

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Google’s job listings search is now open to all job search sites & developers

It’s now official: Job listings are coming to Google’s search results in a much more prominent way. And the company is now offering a formal path for outsiders to add job listings to the new feature in Google search. Google announced this morning that they are now opening up job listings within Google search to

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