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Remarketing to User Actions Instead of Page Visits

July 13, 2018 When someone is brand new to remarketing, they typically start with an “all visitor” audience. This is not a surprise since “all visitor” audiences are a default audience in Google AdWords. Then as we get more experienced, we realize we can create audiences based off of other pages, YouTube actions, mobile app …

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A 180 of Google Analytics 360

December 5, 2017 A perk of most paid search management platforms is the level of data we are able to obtain without having to go far. As an individual that has focused on a variety of marketing efforts, spanning from paid and organic to print and media, I’ve spent my fair share of time poking around …

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