Google Attribution

Are Coupon Sites Stealing Holiday Sales?

We’ve all done it, you’re getting ready to finalize your online purchase, you do a quick google search for COUPONS. Who doesn’t like save a few dollars here and there, however, do you know these coupon sites could be costing you advertising money and sales. Some coupon sites could be using your website to create …

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A 180 of Google Analytics 360

December 5, 2017 A perk of most paid search management platforms is the level of data we are able to obtain without having to go far. As an individual that has focused on a variety of marketing efforts, spanning from paid and organic to print and media, I’ve spent my fair share of time poking around …

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Choosing The Right PPC Platform For Your Needs

August 8, 2017 The right PPC platforms can make a huge difference for agencies or in-house teams. However, picking one can be overwhelming. You can minimize the burden and confusion by asking your team a few questions. Once you have answers, you can continue your research using the Best PPC Platforms for PPC Management.   …

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Why I’m Excited For The New Google Attribution

June 16, 2017 You may or may not have read my post last year about how to use AdWords attribution models, but Google is stepping up their already impressive reporting game and combining their reporting tools to give you one solid platform that incorporates Analytics, AdWords, and DoubleClick.   If you own a digital strategy …

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