marketing personalization

Benefits of Marketing Automation for Insurers

Every industry has its own marketing best practices and challenges to overcome, which continue to evolve to keep pace with the digital landscape and customer journey expectations. The insurance industry is no different, as marketers are tasked with appealing to a wide range of demographics – providing valuable content that resonates with prospects and policyholders …

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Putting the Person in Personalization

Michelle Huff: Can you tell us more about Evergage? Andy Zimmerman: We provide a platform that helps companies personalize the digital experiences for each of their website visitors or their logged-in users, based on who they are and what they do. Companies use this to improve engagement, boost their conversions, and improve customer loyalty. Michelle: …

Putting the Person in Personalization Read More »

Putting the Personal in Personalization

Michelle Huff: Can you tell us more about Evergage? Andy Zimmerman: We provide a platform that helps companies personalize the digital experiences for each of their website visitors or their logged-in users, based on who they are and what they do. Companies use this to improve engagement, boost their conversions, and improve customer loyalty. Michelle: …

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3 Ways Personalized Marketing Improves the Consumer Experience

For today’s marketers, personalization is no longer a fancy buzzword. It’s a necessary part of a robust marketing strategy. Consumers expect custom, one-to-one content – regardless of the device or platform they choose to use at a particular moment. They’re looking to feel a real relationship with the companies and brands they engage with and …

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