website personalization

Third of marketers would spend extra budget on martech

Chart of the Week: Almost a third of marketers would spend extra budget on data, analytics and marketing tech to meet the growing requirement for personalization With the world of digital marketing moving at a faster pace than ever, it is growing increasingly important to assign budget to those areas that could provide the biggest …

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6 ways to use personalization to increase conversions

A study reveals that 94% of the marketers surveyed see personalization of the web experience is vital for business success. When you plan your website, you think about things like design, web copy, and calls-to-action. This isn’t wrong, but your competitors are doing the same thing. If you want to create a true connection with …

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E-commerce marketing budgets increasing with focus on customer acquisition

Chart of the Week: 81% of e-commerce marketers say the acquisition of new customers is one of their biggest goals, despite having higher costs than customer retention E-commerce is a growing market, which is being reflected in its marketing budgets. In fact, 65% of e-commerce marketers have said that their marketing budget has increased this …

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The new era of personalized marketing is here. Are you ready to adapt?

Personalization stats for 2018 and 2019 show that brands can stay competitive only through a personalized approach to every customer Today more than ever before, customers are critical of the experiences they get. They want brands to treat them as personalities both online and offline. They no longer accept average offerings and consider customer service …

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The importance of personalized experiences: Interview with Michal Szaniecki

“There is nothing more important than understanding the customer journey and delivering personalized experiences to your customer” Michal Szaniecki, Managing Director SEAT and CUPRA, Volkswagen Group The future of marketing is personal. Brands are looking to create an in-depth understanding of the customer journey and how they can offer personalized interactions. Knowing your customer and …

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7 Hacks to Boost Your Conversion Rate

If you have a business, you want to boost your conversion rate. Have you ever heard anyone say, “Nah, we’re good on conversions. We don’t need a boost.”? Yeah, me neither. Growing your conversions can be a simple process or a complicated one, depending on how much you want to grow, what resources you have …

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Customer experience is biggest opportunity for marketers

Chart of the Week: 39% of marketers believe that optimizing the customer experience is the biggest opportunity for businesses in 2019 The importance of good customer experience is hard to deny. Offering good CX helps to increase traffic and conversions, as well as the number of customers who return to your brand and talk positively …

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Five reasons your business is not ready for website personalization

Getting website personalization right is hard and I bet you are sick of being told otherwise I don’t blame marketers for trying to tell you differently of course. It’s immensely frustrating for them too – knowing just how valuable personalization can be and knowing that it will, in time, become a necessity, rather than luxury, …

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The Complete Guide to Getting Started With Website Personalization

The old-style homepage that serves the same content to one and all is dead in this era of website personalization. These days, the key to generating maximum conversions from your website lies in presenting the most relevant content to individual users. Marketers and webmasters are continuously improving the UX of their sites in order to …

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The Growing Demands Of The Online Visitor and converting customers

The growing demands of the online visitor As reported by Internet Retailer, the projected online global consumer spending by 2019 will more than double the $3.551 trillion of the global spending in 2015, accounting for 12.4% of the total retail sales.  It is also forecast that retail giants Amazon, Alibaba and eBay will by 2023 account for …

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