A recent poll out of the UK showed just how healthy the landscape for influencer marketing is. About two-thirds saw “the prices influencers charge for posts go up in the past 12 months.” And with posts by a social media celebrity costing on average $87,731 each, price-hikes are nothing to sneeze at. And yet, only […]
There has been a flurry of activity from AdWords during the past couple of weeks. If you’re an advertiser, you’ve likely noticed the emails from AdWords, coming fast. In this post, I will explain the changes and how they could impact your advertising efforts. AdWords Ad Rotation Settings In the current structure of AdWords, ads
By Anna May Trogstad An effective website content audit should be done annually and if executed well it can deliver invaluable insights into your content marketing strategy. A recent study shows that 52% of B2B marketers attribute business stagnancy to a lack of effective content marketing, and 57% believe that not enough time dedicated to
How to Do a Website Content Audit in 4 Simple Steps Read More »
MariSmithPix / Pixabay Hosting a corporate business event can be a daunting task. Making it successful is even more challenging. These kind of events are important because they have endless possibilities to grow your business, enhance your network, and be known in the industry. As a business, you are responsible for whatever it is that
7 Tips to Run a Successful Corporate Event for Your Business Read More »
When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s
Why Segmentation is Vital to Your Marketing Success Read More »
Marketing your business online can be extremely overwhelming, and that is magnified tremendously when you are working with a limited budget. For those that are bootstrapping and looking ways to get traction online with a small budget, there is good news. You don’t have to spend thousands of dollars a day to get your business
5 Ways to Market Your Business Online With a Limited Budget Read More »
Even for established retailers with years of experience in one sales channel, providing a seamless shopping experience across multiple channels — brick-and-mortar, online, mobile, and beyond — can be challenging. Omnichannel retailing recognizes that consumers control the buying process and seeks to remove the barriers between potential customers and the way in which they shop. Thus effective omnichannel
5 Reasons Your Omnichannel Retail Strategy Is Failing Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. I haven’t bought a car for a while. It’s rarely been one of the more pleasant experiences. A little like going to a fish market staffed by failed Wall Street traders. I’ve also heard about the
I Visited 5 Luxury Car Dealers To Buy a New Car. I Haven’t Recovered Yet Read More »
Every brand wants to find new outlets to sell their products or services. Channel marketing allows businesses big and small to increase their sales potential by finding new partners (or channels) willing to join forces with them to achieve better sales and profits. Today, B2B buyers are increasingly gathering the information they need online. This
If you are a sales associate in a retail store, you want to help each shopper find what he’s looking for so he can ultimately make a purchase. In most cases, you would have a conversation with him to identify how you could help. But what if you couldn’t speak to him first? What if
What Behavioral Data Do You Need for One-to-One Personalization? Read More »
