Today’s social networking world is overwhelming: You meet people online, talk to them, lose them for a month or two, then find them again. There should be better ways to keep up than trying to remember everything! Luckily, apps are popping up that allows for smarter outreach, by putting a social dashboard inside your inbox. […]
3 Google Chrome Extensions to See Who is Behind Each Email Read More »
According to a March 2017 report, eMarketer stated that this year Google will claim about 78% of the total U.S. search ad revenue while 39.1% of digital display ad revenue goes to Facebook in the same demographic. Although these figures may be different in various regions, trends remain similar. This kind of domination may lead you, the
The 10-Minute Guide to Quora Advertising for Marketers Read More »
When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Social media? Email? Webinars? How about podcasts? “Podcasts?” I can hear you thinking, “You mean those radio shows that were popular in the early 2000s?” Sure, podcasts may have hit critical mass thanks to Apple iTunes and the iPod back in 2004,
Your Next Great Marketing Channel, Or Just a Fad? Read More »
What’s the X Factor that sets one business apart from the others? Is it offering the right service at the right time? People who are dedicated and engaged in working toward success? Customers that advocate for your business? These are all important, yet, you could have all these things going for you and still fail.
What’s Your X Factor? Five Keys to a Culture That Stands Apart Read More »
It’s September, which means now is the time to start thinking about your upcoming holiday email marketing. In this article, I’ll share four tips to maximize email effectiveness for the upcoming holiday season. Send Email During Low-volume Periods One of the top questions I receive is when is the best time to send a marketing
How can influencer marketing help get the word out about your business? This article explains. The world of marketing continues to get flipped on its head — and businesses that are turning to celebrities, public figures or online personalities to market their products and services are attracting high-quality customers in a more widespread, efficient manner.
You may love your brand and think it’s amazing. And maybe your girlfriends, your parents, and your dog agree. But none of that matters unless your market is just the guest list for your Thanksgiving dinner. You hope your customers feel the same as you do about your brand. But that’s rarely the case. Your brand’s
5 Ways to Proactively Improve Your Online Reputation Read More »
When online sellers step out of the office or warehouse to set up shop at a sporting event, a fair, or a similar show, those businesses have a good opportunity to earn new customers and generate sales. “On-site activation” describes this act of getting out of a company’s normal sales channel, if you will, and selling
If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value
How to Build a Lead Magnet Into Your Product to Fuel Growth Read More »
TeroVesalainen / Pixabay La-Z-Boy sells a lot of recliners. I don’t believe they win a lot of design awards, but then again their customers likely put a low priority on being fashion-forward in the family room. The recliner buyers wants to be comfortable and those big cushy chairs can indeed deliver comfort. That might be
For Better Sales and Marketing Messages, First Get Everyone Uncomfortable Read More »
