Managing the Editorial Process

How to Find a Writer Who Won’t Kill Your Content

[ad_1] Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Alas, much of what they produce is junk. …

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How to Use Non-Obvious Thinking to Create Better Content

[ad_1] “We’re in the middle of a believability crisis.” On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. But don’t be discouraged by Rohit’s …

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Creating the Content of Your Audience’s Dreams

[ad_1] In 1995, Steve Jobs was interviewed by Robert Cringely for a PBS documentary, Triumph of the Nerds. During the on-camera discussion, the future Apple CEO reflected on the notion that generating big ideas isn’t the same thing as being able to bring them to life in a valuable way. As he said, “There’s just …

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How to Make Your Content More Readable

[ad_1] Your team has created, socialized, and measured content in just about every possible way … except for one of the most important metrics: how your audience is engaging with the words. You want visitors to find information, stay engaged, or complete a task. But once readers’ eyes hit the words on the page, if …

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Build an Editorial Content Plan That Turns Strategy Into Success

[ad_1] Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. It’s one of those mantras you’ve heard being chanted again and again throughout every corner of the industry until you simply can’t help but accept it as truth. It really …

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5 Brands Share Their Content Marketing Process

[ad_1] It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? Is it great for business too?” The simple answer is high-quality content serves both audience and business. …

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