performance marketing

How to Get Started With Paid Performance Marketing

In the past, we’ve written about affiliate marketing, as well as the various pitfalls and benefits that come along with it. As an affiliate marketer, you earn commissions by sending traffic to other companies’ promotions. If you send 100 visitors to the landing page of Company X, and five of those visitors buy from the …

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CLV is a key success metric for leading performance marketing agencies – Econsultancy

What sets leading performance agencies apart from the mainstream? Econsultancy’s report, The Performance Agency Plan for Growth (in partnership with Google) delves into this topic in depth. The report is based on an online survey of nearly 400 senior executives from performance marketing agencies, with leading agencies being contrasted against the mainstream by their 2018 …

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Performance marketing in 2017 – all you need to know!

A study from market research company Forrester found that more marketers are focusing on performance-based marketing. Performance marketing is “the new normal,” according to Forrester. Performance advertising is a competitive differentiator today; it will be table stakes tomorrow. What is performance marketing? Performance marketing uses clearly defined and measurable business objectives as the basis of …

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