marketers

Why Is Instagram Hiding Likes (& What This Means for Social Media Marketers)

Instagram is now hiding likes. On November 14, 2019, Instagram announced the expansion of their world-wide test in which “you’ll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.”: Not everyone understands why, and plenty of people aren’t happy about it. Just a …

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10 Best Marketing Podcasts to Help You Grow Your Business

As a business owner, particularly of a startup, you are very busy growing your business. You probably have barely enough time to finish each day’s tasks, so taking the time to learn new growth tactics or improving your marketing skills can seem completely impossible. That is why podcasts are such an awesome way of learning: …

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How to Control Page 1 of Google, Not Just Rank on Page 1

Ranking #1 for important keywords on Google is a goal for most marketers and business owners, but I think you should go bigger than the top spot alone. Why? Because there’s a lot of real estate on that page besides the first ranking, and you should be taking full advantage of it. Imagine this: You’re …

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How to Get Started With Paid Performance Marketing

In the past, we’ve written about affiliate marketing, as well as the various pitfalls and benefits that come along with it. As an affiliate marketer, you earn commissions by sending traffic to other companies’ promotions. If you send 100 visitors to the landing page of Company X, and five of those visitors buy from the …

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The Effects of Natural Language Processing (NLP) on Digital Marketing

NLP, or natural language processing, is an area of computing that aims to help computers make sense of human (or “natural”) language. It’s on the rise, incredibly powerful and is about to have a life-changing impact on marketing. Even though language is second nature for the vast majority of humans, it’s very difficult for computers …

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7 Slack Communities Every Marketer & SEO Should Join

Since it launched in 2013, Slack has become a ubiquitous workplace tool. With more than ten million active daily users, the company has revolutionized the way that teams manage workflow and share information. And now it’s changing how communities engage online. Slack groups are growing in popularity – and the funny thing is, Slack had nothing to …

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