marketers

How to Get Started With Paid Performance Marketing

In the past, we’ve written about affiliate marketing, as well as the various pitfalls and benefits that come along with it. As an affiliate marketer, you earn commissions by sending traffic to other companies’ promotions. If you send 100 visitors to the landing page of Company X, and five of those visitors buy from the …

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The Effects of Natural Language Processing (NLP) on Digital Marketing

NLP, or natural language processing, is an area of computing that aims to help computers make sense of human (or “natural”) language. It’s on the rise, incredibly powerful and is about to have a life-changing impact on marketing. Even though language is second nature for the vast majority of humans, it’s very difficult for computers …

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7 Slack Communities Every Marketer & SEO Should Join

Since it launched in 2013, Slack has become a ubiquitous workplace tool. With more than ten million active daily users, the company has revolutionized the way that teams manage workflow and share information. And now it’s changing how communities engage online. Slack groups are growing in popularity – and the funny thing is, Slack had nothing to …

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20 AI Tools to Scale Your Marketing and Improve Productivity

Marketers are like babies crying for attention. 🙂 And when things get tough, they want to run away for want of resources and budgets. If you’re a marketer, I’m sure you can relate to this. Jokes aside, getting results from marketing is becoming a bigger challenge every day. With a cluttered online space, it takes …

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5 Great PPC Tools to Crush Your Competitors

There is a saying that goes: “Good artists copy; great artists steal.” The same concept is applicable to PPC strategies. Marketers don’t need to reinvent the wheel, but rather find the leaders in their niche to evaluate the success of their rivals and outperform their results. The good news is that there are a lot …

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How AI Is Shaping the Future of Content Marketing and Personalization

The practice of collecting basic demographic information from customers to create a successful business marketing strategy is one of the past. In recent times, there has been a major shift in the way that businesses interact with their customers. The digital space has spread so far and wide that it has had a lasting influence …

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