PPC trends

10 PPC Trends You Can’t Ignore in 2020

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. Some of the most exciting announcements from Google Marketing Live 2019 –  an annual conference for marketers to learn about the latest products or new features for the coming year – …

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Automation, AdWords and Amazon: Ashley Fletcher on the future of paid search

In 2017, Google rolled out 43 separate updates and changes to its AdWords platform. From showing local information to display ads to the launch of Smart Display campaigns to visibility over landing page performance, each update from Google – whether big or small – has an impact on the way that PPC practitioners and search marketers go …

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