PPC Campaigns

10 PPC Trends You Can’t Ignore in 2020

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. Some of the most exciting announcements from Google Marketing Live 2019 –  an annual conference for marketers to learn about the latest products or new features for the coming year – …

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12 Ways to Use Machine Learning in Digital Marketing

Analytics. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at …

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6 Holiday PPC Strategies You Need to Use to Convert More Customers

It’s that time of year and everyone is officially getting into the holiday spirit… including businesses and the marketers who work with them. The holiday season is an enormous time of opportunity for businesses, regardless of industry. It’s the season of gift-giving, and with those end-of-year bonuses burning holes in pockets, people already have their …

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3 Simple Ways To Improve Conversions For Your PPC Campaigns

If you want to get a better conversion through your PPC campaign, it is quite vital for you to go with the “best.” If you focus firmly on your conversions and backing into what turn Ad clicks into purchases, there’s not a spot of the doubt even that you can develop an excellent PPC campaign …

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