PPC Advertising

How to Create Compelling Text Ads on Google (with Examples)

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they’re on pretty much all social platforms), you shouldn’t discount the efficacy of text ads. They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video. But …

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PPC advertising: Eight questions your boss will ask

So, the powers that be want to know if PPC is the right solution for their business. Your boss will have many questions about Pay Per Click (PPC) advertising. So, as a marketer or assistant, it’s important to understand how this channel will help to reach your company’s online goals. Google Ads is the leading …

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The 6 Big Future Trends in PPC Advertising

Online advertising can sometimes feel a whole lot like playing Plinko, the popular mini-game featured on The Price Is Right. You drop a ball into a board pock-marked with pins and hope it lands where you want it. In other words, advertising online is complicated; you do research, determine your target audience, create a quality …

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How to Use PPC Advertising to Get the Most Out of the Holidays

The holidays are truly the most important time of the year for retailers. Consider the data: according to the National Retail Federation, holiday sales will increase 3.6-4% by the end of 2017.  In most sectors, holiday sales account for up to 30% of a business’ revenues (almost $680.4 billion U.S. dollars), up from about 25% last …

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landing page

3 Reasons Why Landing Pages Are Important for a PPC Campaign

What is a landing page? A landing page at its most basic is any web page that a person can visit or “land” on when navigating the internet. They are stand-alone pages, distinct from your main website, that are developed for the purpose of advertising, and with a goal to generate conversions and leads. Since landing pages are …

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