Precision Marketing

Precision Marketing: How to Boost Sales By Staying Relevant to Your Customers

By Ashley Kimler Your customers have never had it so good, in the sense there’s never been so much choice. On the flip side, too much choice can be a bad thing if a customer feels overwhelmed and can’t decide which brand to shop with.  What all customers would prefer is a brand that knows …

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Search Marketers Should Reframe Around Precision Marketing

If you are just starting your career as a search marketer, Amanda Richman, CEO of Wavemaker which is the second largest media agency network in the world, says that you should “reframe it around precision marketing instead of search.” Richman adds, “Folks coming up from the ranks the search have this great understanding around consumer intent. They …

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