Marketing & PR

The Beginner’s Guide to Protecting Your Online Business Reputation

By Keith Kakadia With the internet playing such a major role in the current marketing era, protecting your online reputation is more important than ever. Even if you don’t have a social presence, that doesn’t mean people aren’t talking. And if people are talking, rest assured, the word is spreading. What’s the word about your …

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10 Great Ways to Attract New Customers to Your Business

Was one of your resolutions this year to increase your customer base? Here are 10 tried-and-true tips to help you attract more customers. 1. Offer new customers discounts and promotions Consumers today are still looking for value and deals. Lure them into your business by offering introductory discounts, or have specials such as buy 2-get-1-for …

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Busting the Myths That Keep Your Business From Reaching Millennial Customers

Even though the oldest millennials will turn 38 in 2020 (based on U.S. Census Bureau stats) marketers are still trying to figure out the generation. Assumptions about their “teen behavior” have seemed to persist (how long was this generation labeled “entitled”?) far past the natural expiration date. Does your business understand how to connect effectively …

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5 Digital Marketing Strategies Small Businesses Can Learn from Political Campaigns

By Ata Khan Election season is in full swing and with that comes a barrage of marketing methods that inundate the average American. While the top runners in the race have larger budgets, their marketing strategies actually are something that small businesses can learn from. If candidates can use these techniques to win entire presidential …

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4 Common PR Mistakes Small Businesses Make and How to Avoid Them

By Jesse Wynants U.S. data tells us there are six PR pros for every one journalist. This PR number has doubled in 10 years all the while newsrooms are shrinking. So what does this tell you? PR is becoming more and more tricky, which is bad news for all the businesses out there committing common …

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