Marketing & PR

The Top 7 Video Marketing Mistakes to Watch Out For

By Sandeep Rathore Consumers today are turning to video to get their information. In fact, “The State of Video Marketing 2020” by Wyzowl reports that 66% of people would prefer to watch a short video to learn about a product or service, and only 18% would rather read a text-based article, website, or post. But …

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The Beginner’s Guide to Protecting Your Online Business Reputation

By Keith Kakadia With the internet playing such a major role in the current marketing era, protecting your online reputation is more important than ever. Even if you don’t have a social presence, that doesn’t mean people aren’t talking. And if people are talking, rest assured, the word is spreading. What’s the word about your …

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10 Great Ways to Attract New Customers to Your Business

Was one of your resolutions this year to increase your customer base? Here are 10 tried-and-true tips to help you attract more customers. 1. Offer new customers discounts and promotions Consumers today are still looking for value and deals. Lure them into your business by offering introductory discounts, or have specials such as buy 2-get-1-for …

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Busting the Myths That Keep Your Business From Reaching Millennial Customers

Even though the oldest millennials will turn 38 in 2020 (based on U.S. Census Bureau stats) marketers are still trying to figure out the generation. Assumptions about their “teen behavior” have seemed to persist (how long was this generation labeled “entitled”?) far past the natural expiration date. Does your business understand how to connect effectively …

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5 Digital Marketing Strategies Small Businesses Can Learn from Political Campaigns

By Ata Khan Election season is in full swing and with that comes a barrage of marketing methods that inundate the average American. While the top runners in the race have larger budgets, their marketing strategies actually are something that small businesses can learn from. If candidates can use these techniques to win entire presidential …

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4 Common PR Mistakes Small Businesses Make and How to Avoid Them

By Jesse Wynants U.S. data tells us there are six PR pros for every one journalist. This PR number has doubled in 10 years all the while newsrooms are shrinking. So what does this tell you? PR is becoming more and more tricky, which is bad news for all the businesses out there committing common …

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16 Creative Ways to Get Press Coverage for Your Small Business | Company Profile

By Abhishek Talreja Richard Branson once said: “A good PR story is infinitely more effective than a front page ad.” In other words, press coverage is priceless, but where do you start? To find out more, we asked 16 marketing experts and entrepreneurs to share interesting and cost-effective ways to get media coverage. 1. Develop …

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Marketing a Subscription Business—The 7 New Rules for Success

By Nkiru Asika We used to think of subscriptions as mostly for newspapers and magazines, but today you can subscribe to get makeup from Birchbox, mental health counseling from Talkspace, entrepreneurial wisdom from Mixergy, or even a coffee subscription from Burger King. Subscription-based companies have become increasingly competitive as more companies are introducing subscription-based models …

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Precision Marketing: How to Boost Sales By Staying Relevant to Your Customers

By Ashley Kimler Your customers have never had it so good, in the sense there’s never been so much choice. On the flip side, too much choice can be a bad thing if a customer feels overwhelmed and can’t decide which brand to shop with.  What all customers would prefer is a brand that knows …

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10 Copywriting Tips to Boost Your Website’s Conversions

Copy is everywhere. It’s the text on your landing page, the content of your promotional emails, and the words on your introductory brochure. If you produce something with the goal of driving sales, the words you use are copy. It’s meant to draw in readers, and it’s how most businesses today talk to their customers.   And …

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Small Business Advertising Spending: How Do You Measure Up?

Is your small business putting enough dollars into advertising and marketing? Without marketing, you can’t hope to attract new customers and build your business. To find out what other small businesses nationwide are doing in terms of advertising and marketing, we checked in with BIA’s U.S. SAM Survey of Advertising and Marketing. Here’s what the …

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