search visibility

Four tools to better structure your article for SEO and usability

Writing a good article is not enough for search visibility and good user engagement. What really matters is how well you structure it in order to optimize it well and give clear answers to users’ questions. Here are four factors to consider when creating effectively structured content, and tools to use for each. 1. How …

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Who were the “winners” and “losers” of organic search in 2017?

Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on Google.com during 2017. Searchmetrics bases its analysis on a unique indicator known as ‘SEO visibility’, which it uses to measure a webpage’s performance in organic search. This is not the same as …

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