mobile-first index

Google Search Console for small businesses [Video]

What’s changed in the new Google Search Console? And how might those changes affect us? In this article, contributor Mike Zima gives us a text / video combo showing us around the updated Search Console. Specifically we explore how these updates can be beneficial to small businesses. Watch the nine minute video here, or read …

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Key takeaways from Google’s latest algorithm update

On August 1 2018, Google rolled out a new algorithm search update, targeting broad searches across the globe. This was the third algorithm update of the year, although many professionals in the SEO community have called this the biggest update since Penguin in 2012.   This week we released a broad core algorithm update, as …

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How to Optimize Your Site for Search Ranking with Your Web Analytics Data

Despite a large number of keyword-optimized posts, do you fail to generate enough organic traffic? Some webmasters and SEOs find that they are not yet ranking for coveted keywords or in their target geographies. Even with a lot of hard work, webmasters may find that their traffic is untargeted, which leads to lukewarm conversion rates. …

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The 6 Big Future Trends in PPC Advertising

Online advertising can sometimes feel a whole lot like playing Plinko, the popular mini-game featured on The Price Is Right. You drop a ball into a board pock-marked with pins and hope it lands where you want it. In other words, advertising online is complicated; you do research, determine your target audience, create a quality …

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Google’s mobile-first index: six actions to identify risks and maximize ranking opportunities

Google’s mobile-first index is here, causing fresh uncertainty about potential SEO impacts – but there are a number of proactive steps to take to manage risk and maximize ranking opportunities. Rather than passively wait to feel the impact of the shift to mobile-first indexation, we advise companies to take six specific actions to prepare for …

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Who were the “winners” and “losers” of organic search in 2017?

Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on Google.com during 2017. Searchmetrics bases its analysis on a unique indicator known as ‘SEO visibility’, which it uses to measure a webpage’s performance in organic search. This is not the same as …

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