Search Trends

Eight shortcuts to find long tail keywords (and how to use them)

It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting lower-competition, long tail keywords. Imagine comets flying through the SEO solar system, if the most popular keywords make up the head of the comets …

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Year in Search: the top Google Search trends for 2018

Whether you’re working in marketing, SEO or content, it’s useful to know the top search trends for 2018 to learn more about your audience. 2018 is almost over and Google has compiled a list of the most popular search trends for the year. Google search has turned 20 years old in September and it’s interesting …

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10 surprising search trends from Google’s 20 years of data

The internet’s most popular search engine is celebrating its 20th birthday today. Officially, Google was incorporated on 4th September, 1998 – making it 20 years and a few weeks old today – but it has often chosen to mark its birthday on 27th September instead. Few people know exactly why, though The Telegraph speculates that it’s …

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Who were the “winners” and “losers” of organic search in 2017?

Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on Google.com during 2017. Searchmetrics bases its analysis on a unique indicator known as ‘SEO visibility’, which it uses to measure a webpage’s performance in organic search. This is not the same as …

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