Few things can destroy a brand’s performance in the search results faster than a poorly implemented site migration. Changing your domain name or implementing HTTPS can be a great business move, but if you fail to consider how search engines will react to this move, you are almost certain to take a major hit in […]
A site migration SEO checklist: Don’t lose traffic Read More »
It is no secret that the Baidu Link Submission Script is an effective tool for surfacing links that are not quite visible to Baidu spiders. In Baidu’s own words (translated from Chinese): The JavaScript snippet pushes links to Baidu directly; it serves all platforms, as well as both desktop and mobile devices. Your page is
How we hacked the Baidu link submission script for better indexation Read More »
There’s a lot of talk about link building in the SEO community, and the process can be time-consuming and tedious. As the web demands higher and higher standards for the quality of content, link building is more difficult than ever. However, few SEOs are discussing how to better utilize what they already have. There seems to
3 ways to improve link equity distribution and capture missed opportunities Read More »
With over 1 billion websites on the World Wide Web today, it comes as no surprise that the domain name you may want to use is already owned by someone else. Luckily, in some cases, the current owner might be willing to part with it — for the right price. Acquiring a pre-owned domain can
Buying a pre-owned domain? Check these 10 things first Read More »
Links are the foundation of Google’s algorithm. A naïve reading of the algorithm suggests that you shouldn’t link to anybody else, ever. It turns out that’s not at all true. But your outbound links play an important role in your ability to turn up in the SERPs. Let’s make sure your outbound link game is
Fix your outbound link problem in a single workday Read More »
