Search Marketing: Multinational

How does it all work?

If your business sells internationally, then your search engine optimization (SEO) efforts need to operate around the world, and international SEO can be complicated. Multiple countries, multiple languages, and often, multiple languages within a given country. It’s easy to get tied up in knots. And even easier to confuse a search engine and create a …

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Unique international trends require a unique marketing approach

It’s that time of the year! That time of year when we all agonizingly optimize for holiday shopping behavior, do our best to navigate complicated family dynamics and read countless end-of-year lists. SEL reporter Amy Gesenhues recently summarized the annual release of Google’s “Year in Search” for 2017, and there were some interesting takeaways. (Not …

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How we hacked the Baidu link submission script for better indexation

It is no secret that the Baidu Link Submission Script is an effective tool for surfacing links that are not quite visible to Baidu spiders. In Baidu’s own words (translated from Chinese): The JavaScript snippet pushes links to Baidu directly; it serves all platforms, as well as both desktop and mobile devices. Your page is …

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What SEOs need to know about Baidu in 2017

The first half 2017 was stressful for Baidu, which witnessed a recession in active advertisers and stagnant revenue. Nonetheless, we see the search giant putting a huge amount of resources into AI and into building China’s web ecosystem. If you are in the business of inbound marketing to the Chinese market, this article is for …

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