Social Customer Care

How KLM uses social media as “R&D lab” for customer-centric innovation

At Festival of Marketing Day Two, KLM’s Director of Social Media, Martine van der Lee, explained that the company embodies, and prides itself on, uniquely Dutch values, including a “pioneering spirit”, and the warm, personal relationship it has with its customers. In the early days (KLM celebrated its 99th birthday earlier this month, and is the oldest …

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The rise of social media customer care

Why social media customer care is important in retaining loyal customers and positive brand awareness With all the noise and saturation of businesses and brands online vying for more clients and customers, there is one guaranteed thing that any smart digital marketer can do to stand above the noise to build and keep their network …

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4 Areas of Social Media Marketing You Need to Invest in Today

Do your social media priorities align with these key social media trends? In a short span of a decade and a half, social media has taken over the world. It has exploded its way into our lives and and the way we live. Social media platforms have reached a 37% worldwide penetration, and 73.91% of …

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