Although my desk at the Salesforce Tower might seem far removed from the kitchen table where I worked as an entrepreneur, small businesses continue to be the heart and soul of everything I do. Prior to working at Salesforce, I co-founded a small children’s lunchbox company with my wife — and we were fortunate enough […]
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Small and medium businesses (SMBs) have a reputation for being capable and dedicated, two sentiments my team and I have definitely found to be true. But we had some questions about a few of the other descriptors we’ve heard — and thanks to data from the latest Small and Medium Business Trends Report by Salesforce Research, we
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When marketing your business, your goal is to reach and engage with the most people possible. While email, websites and blogs supply customers with information, there is another medium that has proven to be incredibly effective at engaging prospects: text messaging. With its concise nature, timely delivery and prominent position on a customer’s phone, marketing
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So you want to grow your company. Business is good — but not good enough. You have bigger dreams. You want double-digit sales growth. Maybe you want to expand to a new market or launch a new product. Well, you can’t just snap your fingers and make it happen. It takes hard work. What if
Meaningful and actionable. I learned the meaning of those two words very early in my career and they have stuck ever since. If you’re a small business that wants to grow, you can’t underestimate the value of sales metrics. On a macro level, metrics allow you to set realistic goals for company growth and measure progress. On
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Looking at possible ways to drive your bottom line up as a small business owner means looking at cashless payments. For many small businesses that means starting with the existing technology you have on hand. Start by taking a look at ATM and POS software if you haven’t done that by now. It’s important to
According to Forrester, digital spend is set to top $150 billion by 2023 and account for 35 percent of total ad spend. And this means CMOs will spend more than ever before on paid search, banner and outstream video ads, instream video ads, and email marketing to attract those buyers who start their journey online.
It’s common to hear how large global brands are affected by business and technology trends like artificial intelligence, changing customer expectations, and data privacy concerns. But how do these trends affect unsung – but much more numerous – small businesses? What compels someone to take the entrepreneurial path in 2019, and how do they grow
At Dreamforce 2018, the Salesforce small business team asked attendees to share their most essential advice for small business owners. Over the course of four days, we collected more than 1,000 pearls of wisdom. To celebrate National Small Business Week, we’ve distilled those 1,000+ suggestions down to 12 bits of small biz advice. And for fun, we’ve
Having data is no longer a problem these days. There are myriad tools that measure countless metrics out there. According to Copyblogger, Google Analytics alone has over 150 default metrics, which can be explored with over 100 dimensions. And that’s excluding advanced functions. If we are being honest, that’s overkill for most people. What on
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