Susan Prescott

Move fast and pray: The merits and perils of speed in enterprise tech

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Sometimes speed wins. Other times, it kills. Speed to market, first-mover advantage, rapid deployment and quantum moves forward are generally considered to be positive attributes in the tech world. Yet is it also possible that enterprise tech, which has suddenly become a pretty hot sector, currently is enjoying too much of a good thing? Speed …

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How Mobile is Changing Marketing by Creating Value

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Mobile has become the focus of marketers worldwide because it goes with all of us, wherever we are and whatever we are doing. It seamlessly and ubiquitously is with us as we move from work to home and in between. At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce, and Susan Prescott, Vice President Product Marketing …

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