The Economist

10 Magazine Lessons That Will Make You A Better Content Marketer

Do you subscribe to print magazines? Unlike digital media, print magazines remain visible on your coffee table and other reading areas. Result:More readers since other people pick them up and scan them. My husband loves his weekly print magazine subscriptions to The Economist, The New Yorker and The Week. As a result he reads every …

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How To Create Must-Read Recurring Content Columns

5 Column Types Every Content Marketer And Blogger Needs Is recurring content part of your editorial content mix? Grounded in journalism, a recurring content column is a consistent serving of content published on a regular schedule.  It’s cyclical content your readers actively seek. Think Page Six, the New York Post’s gossip page. Go high-brow with …

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