Mike Stelzner

2018 Blogging Research: How Does Your Blog Compare To The Best

Do you know how your blog compares to the best-in-class blogs? Not sure? Don’t worry–Orbit Media Studio’s 2018 Blogging Survey provides the information to determine how your blog measures up against the top performing blogs. More importantly, it reveals that blog post quality and blog post frequency have emerged as the drivers of improved results. …

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How To Build Your Conference Into A Community: Case Study

In addition to building Social Media Marketing World into a wildly successful conference, Mike Stelzner and his team have created a global community. This is no small feat because communities consist of dynamic experiences that evolve over time.  Many conferences provide speakers, sponsors and attendees with quality experiences, yet not all of them develop into …

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How To Attend Conferences: Ultimate Marketing Guide To Generating Business

Regardless of your business focus, B2B or B2C, conferences are mega marketing and business opportunities for attendees, speakers and sponsors and/or advertisers as well as event producers. Before you tell me that trade shows have been a staple of B2B marketing for years and you get it, I propose that you use conferences more strategically …

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Facebook Algorithm Changes: Time To Diversify Your Digital Marketing Channels

Worried that your traffic and sales will take a nosedive because Mark Zuckerberg announced changes to Facebook’s algorithms specifically limiting feed to family and friends? Having watched Facebook since it was only open to students, I can tell you that Facebook regularly makes this type of change. (BTW, so does Google!) While this news gave …

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Blog Post Idea Generation You Can Use

Have you ever found yourself praying for inspiration to strike while you stare at your computer’s blinking cursor the night before your blog post is due? Don’t worry—You’re not alone. Did you know that if you learn how to generate blog ideas on a regular basis, you can avoid the curse of the blank page …

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Top 2017 Facebook Content – How You Can Improve Yours

While organic Facebook reach is declining, as a marketer, you still need to be actively engaged on the platform. The best way is to understand what kind of Facebook content ranks best for shares and engagement. Steve Rayson of BuzzSumo has crunched the numbers to get you this information. Due to its global reach and …

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