Twitter Tips

Twitter Cards: Everything you need to know

There are more than 330 million monthly active users on Twitter. If that number isn’t significant enough to make your marketing team’s mouths water – how about the fact that 51% of Twitter users earn more than $50,000 per year? That’s some real purchasing power. Twitter is great at driving more qualified traffic to your blog, …

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Twitter Threads Generate Higher Reach, Engagement, and Referral Traffic

How can you increase Twitter reach and engagement? That’s something that many marketers are thinking about, including Rand Fishkin, the founder of SparkToro, who has been wondering if Twitter gives tweets with a link less visibility than tweets without a link. And recently I’d been wondering the same. Then I heard about Aytekin Tank’s 17-million-impression tweet. Just …

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Retweeting Your Own Tweets Can Boost Your Reach and Engagement

After Twitter changed its rules on sharing identical tweets, we set out to experiment with new ways to boost the reach of our best tweets. This strategy helped us to generate 122 percent more impressions, 87 percent more engagements, and 90 percent more link clicks for our top tweets. It’s incredibly simple to implement this strategy  …

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7 Ways for Entrepreneurs to Get the Most Out of Twitter

Maximizing your time when working with Twitter is important for staying informed and relevant. That’s why we asked members the following: As time is at a premium for busy entrepreneurs, what is the best strategy to use to get the most use out of your professional Twitter account? Their best answers are below: 1. Avoid …

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What Do the New Twitter Rules Mean to Social Media Managers (and Buffer Customers)

Keeping Twitter safe and free from spam is a top priority for us. — Yoel Roth, API Policy and Product Trust at Twitter This year, the team at Twitter has taken additional action to keep Twitter free from spam. Specifically, they have introduced new rules around automation and the use of multiple accounts. You might …

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Twitter Timeline Algorithm Explained (and 6 Ways to Increase Your Reach)

Understanding the social media algorithms is important to social media marketers, especially since it can heavily impact a brand’s reach on social media. We’ve talked about the Facebook News Feed algorithm and the Instagram Feed algorithm. This time, we would love to dive into the Twitter timeline algorithm. Up until 2015, the Twitter timeline displays …

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Our Results, Analysis, and Decision

“@buffer, you’re invited to our beta program” Late last October, we received an email from Twitter with the above subject line. We were lucky to be the few selected for Twitter’s new automated ads beta program, Promote Mode. The idea is simple: For $99 a month automatically promote your Tweets and profile to expand your …

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17 More Best Practices and Recommendations

Twitter for Events: 17 More Best Practices and Recommendations In a previous article on Social Media Explorer, we listed several tips on how to use Twitter to promote your event. Since that article generated a lot of interest, we’ve followed up with even more recommendations to help you use Twitter to promote your event. Pre-Event …

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What to Post on Facebook, Instagram, Twitter, LinkedIn, and More

Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms. It’s all right to post entirely different things on different platforms. In fact, it might even help you to boost your engagement. For example, if you take a look at our Twitter and Instagram accounts, you’ll …

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