Twitter Tips

Twitter Cards: Everything you need to know

There are more than 330 million monthly active users on Twitter. If that number isn’t significant enough to make your marketing team’s mouths water – how about the fact that 51% of Twitter users earn more than $50,000 per year? That’s some real purchasing power. Twitter is great at driving more qualified traffic to your blog, …

Twitter Cards: Everything you need to know Read More »

Twitter Threads Generate Higher Reach, Engagement, and Referral Traffic

How can you increase Twitter reach and engagement? That’s something that many marketers are thinking about, including Rand Fishkin, the founder of SparkToro, who has been wondering if Twitter gives tweets with a link less visibility than tweets without a link. And recently I’d been wondering the same. Then I heard about Aytekin Tank’s 17-million-impression tweet. Just …

Twitter Threads Generate Higher Reach, Engagement, and Referral Traffic Read More »

Retweeting Your Own Tweets Can Boost Your Reach and Engagement

After Twitter changed its rules on sharing identical tweets, we set out to experiment with new ways to boost the reach of our best tweets. This strategy helped us to generate 122 percent more impressions, 87 percent more engagements, and 90 percent more link clicks for our top tweets. It’s incredibly simple to implement this strategy  …

Retweeting Your Own Tweets Can Boost Your Reach and Engagement Read More »

7 Ways for Entrepreneurs to Get the Most Out of Twitter

Maximizing your time when working with Twitter is important for staying informed and relevant. That’s why we asked members the following: As time is at a premium for busy entrepreneurs, what is the best strategy to use to get the most use out of your professional Twitter account? Their best answers are below: 1. Avoid …

7 Ways for Entrepreneurs to Get the Most Out of Twitter Read More »

What Do the New Twitter Rules Mean to Social Media Managers (and Buffer Customers)

Keeping Twitter safe and free from spam is a top priority for us. — Yoel Roth, API Policy and Product Trust at Twitter This year, the team at Twitter has taken additional action to keep Twitter free from spam. Specifically, they have introduced new rules around automation and the use of multiple accounts. You might …

What Do the New Twitter Rules Mean to Social Media Managers (and Buffer Customers) Read More »

Twitter Timeline Algorithm Explained (and 6 Ways to Increase Your Reach)

Understanding the social media algorithms is important to social media marketers, especially since it can heavily impact a brand’s reach on social media. We’ve talked about the Facebook News Feed algorithm and the Instagram Feed algorithm. This time, we would love to dive into the Twitter timeline algorithm. Up until 2015, the Twitter timeline displays …

Twitter Timeline Algorithm Explained (and 6 Ways to Increase Your Reach) Read More »