Copywriting is one of the most essential skills for a marketer to have. Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media. We want to give you the tools to write exceptional copy for even the tiniest of things on social: captions, tweets, Stories, and more. Consider this a crash course […]
A Crash Course in Microcopy for Social Media Managers Read More »
A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. A quick look at Google Trends shows the rise in interest in the term “social media manager” over the years, and it seems that people have
An incredible 400 million people around the world use Instagram Stories on a daily basis (with that number rapidly growing by the minute). Besides being an interesting and fun way to connect with friends and family, stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers. But where do
We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands Read More »
What do all of your favorite social media accounts have in common? Most likely they are consistent, and you can immediately recognize their style when they pop up in your feed. To ensure this consistency, they’re probably following a social media style guide. A social media style guide is your map to guide how your
How to Create a Social Media Style Guide (and Be Consistent on Social) Read More »
In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Just a year later, in 2014, it would reach only about six percent of its fans. Today, in 2018, that number is very likely to be smaller than six percent. That means for every 100 fans of a
How to (Still) Get Organic Reach on Social Media Read More »
After Twitter changed its rules on sharing identical tweets, we set out to experiment with new ways to boost the reach of our best tweets. This strategy helped us to generate 122 percent more impressions, 87 percent more engagements, and 90 percent more link clicks for our top tweets. It’s incredibly simple to implement this strategy
Retweeting Your Own Tweets Can Boost Your Reach and Engagement Read More »
While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users. And we’ve seen first-hand that businesses are working hard on perfecting their LinkedIn marketing strategy so that they can tap into the world’s largest
5 LinkedIn Marketing Tips to Grow Your Company Page 600% Faster Read More »
If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand. I know I have. But now, I believe it’s time to reconsider these studies. In the last few years, more and more studies on the best times
How to Find Your Best Time to Post on Social Media Read More »
Even though Twitter has introduced an algorithm to its timeline, most of the tweets we see on our timelines are still displayed reverse-chronologically. This means that tweeting at the right times can help you reach and engage more followers. But as social media managers, you most likely don’t have the time to wait around and
How to Schedule Tweets to Maximize Reach and Engagement Read More »
As a social media manager, you likely spend a good chunk of your day scheduling content for your brand’s social media profiles. We understand the challenge. Social media scheduling can be a time-consuming process. So we would love to help! In this post, I’ll be sharing some ways you can save time while scheduling content
How to Save Time While Scheduling Content for Social Media Read More »
