According to Content Marketing Institute’s latest survey of marketers, learning how to better use their content management marketing technology is posing a significant challenge for marketers.
Sixty-six percent of the marketers polled claimed “How to better use technology to mange content as a business asset” as their greatest educational need in regards to content management. It was the most cited response, followed by 64 percent who said building a scalable content strategy, and 46 percent who named mapping the customer journey.
Thirty-seven percent of the marketers polled listed using artificial intelligence as their greatest educational need.
The report findings are based on 411 completed online survey forms from marketers representing B2B and B2C organizations, ranging from SMBs of 100 to 999 employees and large enterprises with 1,000 employees or more.
The focus on the survey was to get a better understanding of how content marketers are managing their content strategy – from the processes they use to create and distribute content to the tools they implement to automate their content management systems.