If you own a business with an online presence, A/B testing is a crucial approach that can keep your company engaged and competitive. As a business owner or digital marketer, two things will impact your results: things that you actually know and things you think you know. The truth is a lot of marketers base […]
5 Benefits of A/B Testing For Stronger Conversions Read More »
In a world where people are bombarded with countless emails on a regular basis, it’s more important than ever to craft emails with purpose. According to Statista, 269 billion emails were sent in 2017, and that figure is expected to rise to a staggering 333 billion by 2022. These days it’s not enough to assume
Remember California Bill AB 2109? I’ve written about it at least a couple of times before. In fact, for some reason, the comment section of this post on AB 2109 suddenly come alive again a couple of days ago, with antivaccinationists infiltrating it, much to the annoyance of my regular commenters. It turns out that
Remember back in school when you were taught how to properly conduct research on the scientific method? Well, who would’ve thought that years later, in the industry that you’re currently in, those methods would be relevant in testing your online marketing efforts such as landing pages? In digital marketing, the term A/B testing is used
Credit: CC Ruth Hartnup If you own a business with an online presence, A/B testing is a crucial approach that can keep your company engaged and competitive. As a business owner or digital marketer, two things will impact your results: things that you actually know and things you think you know. The truth is, a
The brewing giant aims to demonstrate how it helps smaller beer makers amid declining sales. Source link
AB InBev cozies up to craft brewers in IGTV push Read More »
Massive growth often doesn’t come from one or two big winning tests, but from many smaller wins stacked together, and consistent testing means the next win is always right around the corner. Any time you aren’t A/B testing, you’re wasting an opportunity to increase revenue and gain valuable insights about your customers. However, testing software,
Five keys to high-velocity, consistent A/B testing Read More »
You’ve done a great job of finding new ways to drive more traffic to your website. But if that traffic isn’t translating into conversions, you’ve still got plenty of work to do. I see this common misconception in my consulting work all the time. Businesses spend much time and effort trying to improve their organic
How to Use A/B Testing to Experiment with These 13 Elements of Your Website Read More »
Guessing games may be great for parties, but they’re not necessarily the best way to run your nonprofit inbound marketing efforts. Yet that’s what many marketers do when they create only a single version of a campaign, email or donation page. If you’re trying to decide which copy, design, or CTA will get the most
What Marketing A/B Tests Does Your Nonprofit Need to Use? Read More »
To have a successful website, you need to find ways to maximize your conversions. Right now, you might think the layout of your site has an optimal design, but how can you know for sure? The only way to figure this out is to test it. This isn’t something you just do once and forget
