A/B testing

Small-budget guide to testing ad copy, landing pages, and more

When you have a smaller digital marketing budget, you might think that testing should take a backseat to efficiency and driving conversions – but that would be short-sighted. In order to stay competitive, continue to take up more market share, and keep up with the changing digital space it’s important to always be testing. That …

Small-budget guide to testing ad copy, landing pages, and more Read More »

RSAs vs. ETAs: Stop Comparing CTR

Testing new platforms, bid strategies, ad types, etc. can be exciting, but also daunting. Exciting, because you think you’ve found the newest way to enhance performance. Daunting, because you can’t guarantee it will work, and you might be unsure how to quantify the results. But isn’t anxiety part of any test? It doesn’t have to …

RSAs vs. ETAs: Stop Comparing CTR Read More »

Perfect Targeting & Personal Messaging: The Dynamic Duo

If you are like most marketers, you have already spent hours in spreadsheets creating thousands of messaging variations to send to copywriters or designers. You have probably also thought to yourself; “this is going to catch the hook, line, and sinker”. But does it? One of the simplest ways to do this is to develop …

Perfect Targeting & Personal Messaging: The Dynamic Duo Read More »

9 Rules for Creating Ads that Convert

Creating an ad is fairly easy, but generating sales from it is difficult. PPC still remains one of the easiest and most preferred ways for online advertising and this is the reason it’s full of advertisers. Due to rising competition, generating good conversions from ads is getting harder. The average conversion rate is 2.35%, but …

9 Rules for Creating Ads that Convert Read More »

7 Hacks to Boost Your Conversion Rate

If you have a business, you want to boost your conversion rate. Have you ever heard anyone say, “Nah, we’re good on conversions. We don’t need a boost.”? Yeah, me neither. Growing your conversions can be a simple process or a complicated one, depending on how much you want to grow, what resources you have …

7 Hacks to Boost Your Conversion Rate Read More »

5 Benefits of A/B Testing For Stronger Conversions

If you own a business with an online presence, A/B testing is a crucial approach that can keep your company engaged and competitive. As a business owner or digital marketer, two things will impact your results: things that you actually know and things you think you know. The truth is a lot of marketers base …

5 Benefits of A/B Testing For Stronger Conversions Read More »