President Donald Trump noted small business and even invited two small business owners and one of their employees to sit with First Lady Melania Trump to watch the speech. Trump delivered his first State of the Union address on Tuesday night and spent a large portion of that time focused on the economy. And while […]
A recent survey found that 72% of businesses admitted that they were not as prepared as they needed to be to respond to social media criticism. And if you don’t handle it in the right way, your business can become stained with a reputation of not giving a damn about its audience. In the age
3 Creative Ways to Address Consumer Criticism on Social Media Read More »
When Google first introduced Customer Match in 2015, it allowed search advertisers to create and target custom audiences based on a list of user email addresses in their Search, Gmail, and YouTube campaigns within AdWords. As advertisers discovered powerful best practices for using Customer Match, it became a sensation and Customer Match was expanded to
Google Customer Match Expands to Include Targeting by Phone Number & Address Read More »
Blogging crickets. You hate them, right? You know exactly what I am talking about. After you work long and hard on your blog for weeks, you see no email opt ins. No sales. Little traffic. No comments. Nothing you do appears to be working. At this point, most bloggers either quit blogging completely or go
Gary Vaynerchuk famously said, “Content is king. But context is queen, and she runs the household.” This is certainly true for most successful content creators. After all, it’s hard to build an audience if you’re not putting your content into context by making it easy for your audience to relate to. If a business
How Successful Content Creators Address The Needs Of The Audience Read More »
If you live in the world of marketing, you’ve likely wanted to find someone’s contact information but had no idea where to start looking. Whether you’re trying to cold-call a lead, pitch an investor, email a press release to an editor, or strike up a conversation with a potential employer, there are plenty of reasons
How to Find Anyone’s Business Email Address or Contact Info Read More »
Google famously got its start in 1995 at Stanford University when two college students, Larry Page and Sergey Brin, met, “disagreed about nearly everything” and the following year started a partnership that revolutionized the internet. Their dorm project resulted in a search engine named “Backrub” that was designed to rate the importance of individual pages
Google speaker to address boosting digital presence for local businesses Read More »
Marketers today are not shy about facing the challenges of the changing market, regardless of whether they are selling to consumers or to other businesses. And the market is changing rapidly—mobile use only continues to rise, personalization is an expectation, and the channels where people engage are constantly shifting—and marketers and marketing organizations are expected
5 Marketing Trends and How Technology is Helping Marketers Address Them Read More »
Chief among top concerns for marketers is email list size and the never-ending task of growing that list. Unfortunately, this issue is often considered with little thought as to how acquisition strategies can impact email deliverability. A particularly popular method for retail marketers is “point of sale” or “in-store” address collection at the point of
Closing the Gaps in Point of Sale Address Collection Read More »
I sent out a check-in email to my list last week, and I was blown away by how many people said they are stuck in neutral with their sites or businesses. What’s even more interesting is that the underlying reason for the standstill seemed to be the same for most… Fear of
